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Head of Marketing

3 hours, 14 minutes ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
Digital Marketing Email Marketing Facebook Ads Google Ads LinkedIn Ads Salesforce
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Town Web

Town Web

Town Web specializes in creating and hosting user-friendly websites tailored for small and medium-sized municipalities, enhancing the online presence and accessibility of local government information for residents across the United States.

IT Services
1-10
Founded 2007
View All Jobs 4

Description

  • Own portfolio-wide marketing strategy, positioning, priorities, and EOS operating cadence, including L10s, quarterly Rocks, and scorecards.
  • Build qualified sales pipeline and revenue through targeted, measurable campaigns.
  • Execute multi-channel marketing across conferences, webinars, direct mail, PR, outbound, digital, and paid media.
  • Own lifecycle marketing from first touch through trial and conversion, including marketing technology, tracking, and attribution.
  • Set and maintain quality standards for copy, design, campaigns, and launches.
  • Lead go-to-market initiatives with Product and Sales, including beta programs, pilots, product launches, and formal releases.
  • Work hands-on with copywriters, product managers, sales, and data and attribution teams.
  • Translate founder ideas into focused priorities, challenge ineffective approaches, and ensure strong initiatives ship.
  • Use AI tools and hands-on execution to explore unfamiliar areas and build or fix small marketing-related solutions.
  • Travel to meet municipal clerks and participate in conferences alongside Sales.

Requirements

  • Experience leading a marketing function and being accountable for its results.
  • Demonstrated success differentiating a traditional or crowded category with original creative ideas.
  • Strong creative strategy, execution, enthusiasm, and builder mentality.
  • AI-centered workflow, with enough coding ability to build or repair small tools or solutions.
  • Paid acquisition experience across Meta, Google, LinkedIn, and Bing.
  • Experience running SEO and GEO, including directing AI tools effectively.
  • Hands-on experience with direct mail, paid advertising, conferences, PR, or other high-attention channels.
  • B2B SaaS experience and experience managing employees, contractors, and agencies.
  • Comfort working without a finished playbook and executing directly rather than managing only through others.
  • Preferred: GovTech or public-sector experience, multi-product marketing, measurement development, and familiarity with EOS.
  • Applications must be submitted through Workable with a resume and completed application questions.
  • Completion of the required CultureIndex Survey.

Interested in this position?

Apply directly on the company website

Apply Now

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