RemoteLeaf Logo
Log in Sign up

VP, Integrated Media Activation Strategy

4 hours, 2 minutes ago
United States
Full-time
Executive
Head of Marketing
Sales and Business Development
Influencer Marketing
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 38

Description

  • Translate complex media strategies into actionable plans across Paid Search, Paid Social, Programmatic, Video, traditional media, and emerging channels.
  • Lead integrated media activation strategy for enterprise pitches, including recommendations, presentations, and execution plans.
  • Develop full-funnel investment strategies that balance brand and performance objectives and optimize cross-channel budgets.
  • Identify and activate innovative opportunities such as partnerships, sponsorships, experiential campaigns, influencers, publisher integrations, and emerging formats.
  • Build relationships with media, technology, data, and platform partners to unlock differentiated client opportunities.
  • Collaborate with Strategy, Creative, Audience, Communications, and Data & Analytics teams on integrated media concepts and measurement approaches.
  • Lead activation during the first 45 days after new business wins, ensuring effective transition from pitch strategy to execution.
  • Develop playbooks, frameworks, POVs, case studies, and pitch materials that improve integrated media execution.
  • Identify opportunities for client growth through expanded investment, channel expansion, and strategic partnerships.
  • Coach and mentor media leaders while improving workflows, team alignment, and performance accountability.

Requirements

  • 10+ years of experience in media planning, buying, activation, or integrated media strategy, including significant advertising agency experience.
  • Hands-on expertise across Paid Search, Paid Social, Programmatic, Video, and traditional or direct-buy media.
  • Experience leading integrated media strategies for large, complex enterprise clients across industries and business objectives.
  • Ability to translate audience, brand, and communications strategies into executable cross-channel media plans.
  • Strong understanding of full-funnel investment, budget allocation, and measurable business outcomes such as CPA, ROAS, acquisition, and revenue growth.
  • Experience developing innovative activations involving partnerships, sponsorships, experiential, influencers, publishers, or emerging formats.
  • Demonstrated success leading enterprise new business pitches and presenting strategic recommendations to senior stakeholders.
  • Experience mentoring media talent and influencing cross-functional teams without direct reporting authority.
  • Strong executive presence, presentation, storytelling, operational judgment, and commercial acumen.
  • Preferred: experience with incrementality testing, brand lift, MMM, integrated media playbooks, first-to-market partnerships, and extensive media industry relationships.

Benefits

  • Annual salary of $210,000–$235,000, plus benefits and an annual performance bonus.
  • Remote-first culture with flexible schedules and work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and voluntary insurance options.
  • Annual Class Pass credits and access to Los Angeles and New York office hubs.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Real Chemistry

Group Director, Client Media Solutions

Real Chemistry 1K-5K Professional Services

Real Chemistry Media is seeking a Group Director, Client Media Solutions to lead media strategy, client partnerships, business growth, and team performance across pharmaceutical, biotechnology, and life sciences accounts.

United States Full-time Executive Head of Marketing
$175k-$200k
CRM
3 hours, 32 minutes ago
Dataiku

VP of Global Field Marketing

Dataiku 251-1K Internet Software & Services

Dataiku is seeking a Vice President of Global Field Marketing to lead field, partner, and global event marketing across AMER, EMEA, and APJ, building a sales-aligned, AI-native demand engine that drives regional pipeline and deal acceleration.

United States Full-time Executive Head of Marketing
CRM Generative AI
2 days, 4 hours ago
StartEngine

Director of Funding Growth (Marketing)

StartEngine 11-50 Capital Markets

StartEngine is hiring a Director of Funding Growth to help companies raising capital on its equity crowdfunding platform achieve fundraising targets through digital marketing strategies and investor outreach.

Anywhere Full-time Executive Head of Marketing
Digital Marketing Email Marketing
1 week ago
eMoney Advisor

VP of Growth Marketing

eMoney Advisor 251-1K Capital Markets

eMoney’s VP of Growth Marketing leads demand generation, marketing operations, and client retention strategies to increase acquisition, expansion, and revenue across its financial planning technology client base.

Anywhere Full-time Executive Head of Marketing
$202k-$263k
Digital Marketing Looker Power BI Salesforce SEM SEO
1 week, 2 days ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers