Myodetox

Myodetox

Myodetox provides a science-based approach to self-care, offering physical therapy and chiropractic services to help you move and feel your best. They focus on improving movement, living pain-free, and inspiring a better life by taking care of your bod...

Health Care Providers & Services
51-250
Founded 2014

Description

  • Set the strategic direction for Myo’s marketing function and lead the team by example.
  • Own paid media across Meta and Google Ads, including strategy, testing, creative briefs, and channel structure.
  • Test additional paid channels and creative formats such as TikTok and YouTube.
  • Set content and creative direction across organic social, short-form video, search, and AI search visibility.
  • Lead marketing launches for new clinics and continuously improve the launch playbook.
  • Own lifecycle and retention programs, including welcome, early retention, post-visit follow-up, and win-back.
  • Manage performance dashboards, monthly channel reviews, experimentation criteria, and budget allocation.
  • Manage agencies, contractors, and vendors, and make decisions about external partnerships.
  • Build AI-enabled workflows for creative production, analysis, reporting, lifecycle marketing, and prototyping.
  • Develop team judgment, establish operating rhythms, and determine what to prioritize, systematize, or maintain.

Requirements

  • Experience managing meaningful Meta and Google Ads budgets and diagnosing account performance firsthand.
  • Experience building or shaping marketing functions at different stages of a business.
  • Hands-on player-coach leadership experience with small marketing teams.
  • Fluency in AI workflows that improve marketing speed and output without reducing quality.
  • Strong understanding of paid acquisition, lifecycle marketing, launch strategy, brand, content, social, and search.
  • Ability to design clean experiments, evaluate results, avoid vanity metrics, and reallocate investment based on performance.
  • Ability to make a clear, intellectually honest case for performance and brand investments, including initiatives without clean attribution.
  • Strong creative briefing and critique skills, with defensible opinions on effective social and search content.
  • Ability to protect a premium brand position and use trust and education rather than urgency to drive conversion.
  • Teaching orientation, strong judgment, collaboration, focus, ambition, and curiosity.

Interested in this position?

Apply directly on the company website

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