Demand Generation Manager, IT

3 weeks, 1 day ago
Full-time
Senior
Sales and Business Development
Tines

Tines

Tines is a smart, secure workflow builder that empowers technical teams to automate processes without code, making security teams more effective and efficient.

Construction & Engineering
51-250
Founded 2018
$96M raised

Description

  • Own and execute digital-first demand generation programs that engage IT professionals and generate pipeline and revenue impact.
  • Plan and run integrated demand generation campaigns targeting IT practitioners and decision-makers, including CIOs, VPs of IT, and IT operations leaders.
  • Develop thought leadership and technical content programs such as webinars, technical guides, and community-driven content.
  • Drive awareness and engagement through paid media, content promotion, sponsored newsletters, influencers, and webinars.
  • Manage campaign budgets across paid channels and partners, optimizing spend for pipeline and ROI.
  • Partner with product marketing, content, and brand teams to develop messaging, campaigns, and assets for the IT audience.
  • Collaborate with publishers, communities, and industry partners to amplify campaigns and expand reach.
  • Work with the XDR team to ensure strong follow-up and conversion into qualified meetings and pipeline.
  • Identify and test new channels, partners, and campaign formats to uncover scalable growth opportunities.
  • Support email marketing, nurture programs, and database activation to move prospects through the funnel.

Requirements

  • 7+ years of experience in demand generation, digital marketing, or growth marketing in B2B SaaS.
  • Demonstrated success marketing to technical audiences in IT, Security, or DevOps.
  • Proven experience running digital demand generation campaigns that drive pipeline and revenue.
  • Experience working with paid media, content promotion, sponsored newsletters, and digital advertising.
  • Experience building and running webinar or virtual event programs.
  • Strong analytical mindset with experience using data to guide campaign decisions and optimization.
  • Experience working cross-functionally with product marketing, content, creative, and partner marketing teams.
  • Ability to manage multiple campaigns and partners simultaneously.
  • Strong project management and organizational skills.
  • Familiarity with developer or technical practitioner marketing is a plus.
  • Experience working in high-growth SaaS environments.
  • Candidates must be based in the US in ET or CT timezones.

Benefits

  • OTE of $165K-$175K, including base salary plus 10% bonus.
  • Equity package.
  • Remote work opportunity, with the role marked #LI-remote.
  • A collaborative, growth-oriented culture that values learning and development.
  • Commitment to equal employment opportunities for all applicants and employees.

Interested in this position?

Apply directly on the company website

Apply Now

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