TechnologyAdvice

TechnologyAdvice

TechnologyAdvice provides expert reviews, insights, and guidance on B2B software, helping buyers make informed technology decisions while connecting vendors with their target audience to enhance their customer base.

Media
251-1K
Founded 2013

Description

  • Own and optimize subscriber acquisition, engagement, and retention strategies for newsletter audiences.
  • Define, track, and improve key performance indicators across the email funnel.
  • Lead lifecycle email campaigns, including onboarding, engagement, reactivation, and win-back programs.
  • Develop segmentation strategies, behavioral targeting, and A/B testing frameworks to improve campaign results.
  • Ensure email campaigns align with brand voice, editorial standards, and design quality.
  • Partner with editorial teams on integrated, omnichannel campaigns informed by engagement data.
  • Work with AdOps teams to support newsletter sponsorship placements and performance tracking.
  • Analyze campaign performance data and turn findings into actionable growth and monetization insights.
  • Present campaign results, growth insights, and recommendations to executives and stakeholders.
  • Mentor and guide junior team members with feedback, structure, and performance direction.

Requirements

  • 3+ years of experience in email marketing, lifecycle marketing, or newsletter publishing with ownership of program performance.
  • 1+ year of experience managing or mentoring team members.
  • Proven experience developing and executing email growth strategies for acquisition, engagement, and retention.
  • Hands-on experience with marketing automation platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools.
  • Strong expertise in email segmentation, automation workflows, behavioral targeting, and A/B testing.
  • Ability to analyze campaign data using Google Analytics, Looker, or similar BI/reporting tools.
  • Experience managing cross-functional initiatives with editorial, marketing, AdOps, or operations teams.
  • Strong writing and editing skills for high-performing email copy and calls-to-action.
  • Experience supporting newsletter monetization initiatives such as sponsorships, advertising placements, or affiliate programs.
  • Familiarity with CRM integrations, customer data platforms (CDPs), or audience data tools.
  • Must be currently authorized to work in the United States; employer sponsorship is not provided.
  • Pre-employment screening is required.

Benefits

  • Annual salary range of $75,000 to $85,000 USD.
  • Career growth opportunities through mentorship programs and leadership academies.
  • Flex Fridays with the option for a full or half day off on Fridays.
  • Remote-first work environment.
  • Flexible PTO.
  • Medical, dental, and vision coverage for employees and their families.
  • Life, AD&D, Short-Term Disability, and Long-Term Disability insurance.
  • 401(k) with company match.
  • Paid parental leave.
  • Wellness perks including Headspace access and monthly fitness reimbursements.
  • Pet insurance.
  • Book reimbursement for up to 12 books per year.
  • Speaker series bonus for participating in the monthly speaker series.
  • Annual bucket list benefit after 3 years.
  • Catered lunches for in-office team members.

Interested in this position?

Apply directly on the company website

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