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Email Marketing Manager

18 hours, 2 minutes ago
United States
Full-time
Mid Level
Email Marketing Manager
Marketing and Growth
Email Marketing Google Analytics HubSpot Looker Mailchimp
Apply Now
TechnologyAdvice

TechnologyAdvice

TechnologyAdvice provides expert reviews, insights, and guidance on B2B software, helping buyers make informed technology decisions while connecting vendors with their target audience to enhance their customer base.

Media
251-1K
Founded 2013
View All Jobs 29

Description

  • Own and optimize subscriber acquisition, engagement, and retention strategies across newsletter audiences.
  • Define and track key performance indicators across the email funnel and identify opportunities for improvement.
  • Lead lifecycle email campaigns including onboarding, engagement, reactivation, and win-back programs.
  • Develop segmentation, behavioral targeting, and A/B testing frameworks to improve campaign performance.
  • Ensure email campaigns align with brand voice, editorial standards, and design quality.
  • Partner with editorial teams on integrated, omnichannel campaigns informed by email engagement data.
  • Work with AdOps teams to support newsletter sponsorship placements and performance tracking.
  • Analyze email performance data and turn findings into actionable growth, engagement, and monetization insights.
  • Present campaign results, strategic recommendations, and growth insights to executives and stakeholders.
  • Mentor and guide junior team members with structure, feedback, and performance direction.

Requirements

  • 3-5 years of experience in email marketing, lifecycle marketing, or newsletter publishing with ownership of program performance.
  • 1 year of experience managing or mentoring team members.
  • Proven experience developing and executing email growth strategies that drive acquisition, engagement, and retention.
  • Hands-on experience with marketing automation platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools.
  • Strong expertise in email segmentation, automation workflows, behavioral targeting, and A/B testing.
  • Ability to analyze campaign performance using analytics and reporting tools such as Google Analytics, Looker, or similar BI platforms.
  • Experience managing cross-functional initiatives with editorial, marketing, AdOps, or operations teams.
  • Strong writing and editing skills for crafting email copy and calls-to-action that drive engagement and conversions.
  • Experience supporting newsletter monetization initiatives, including sponsorship integrations, advertising placements, or affiliate programs.
  • Familiarity with CRM integrations, customer data platforms (CDPs), or audience data tools used for targeting and segmentation.
  • Must be currently authorized to work in the United States at hire and maintain work authorization throughout employment.
  • Employer work visa sponsorship and support are not provided.
  • Pre-employment screening is required.

Benefits

  • Annual salary range of $75,000 to $85,000 USD.
  • Flex Fridays with a full or half day off on Fridays.
  • Remote-first culture with the ability to work from home.
  • Flexible PTO.
  • Medical, dental, and vision coverage for you and your family.
  • Life, AD&D, Short-Term Disability, and Long-Term Disability insurance coverage.
  • 401(k) with company match.
  • Paid parental leave.
  • Wellness perks including Headspace access and monthly fitness reimbursements.
  • Career growth support through mentorship programs and leadership academies.
  • Book reimbursement for up to 12 books per year.
  • Speaker Series bonus for presenting in the monthly speaker series.
  • Bucket List Benefit with annual contributions toward dream adventures after 3 years.

Interested in this position?

Apply directly on the company website

Apply Now

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