Performance Marketing Lead – African Markets

3 months, 4 weeks ago
Lead
Data Science and Analytics
Sporty Group

Sporty Group

Sporty Group is a global consumer internet and media organization that specializes in digital and linear sports broadcasting, offering its leading free-to-air platform, SportyTV, which engages millions of users across multiple countries and continents.

Media
51-250
Founded 2013

Description

  • Own the regional growth strategy for African markets, including market prioritization, channel philosophy, investment allocation, and the long-term scaling roadmap.
  • Shape brand presence at scale by collaborating on above-the-line, OOH, and large-scale media partnerships.
  • Set strategic direction for paid acquisition across Google, Meta, TikTok, programmatic, affiliates, and mobile DSPs.
  • Provide senior oversight of performance and media channels, ensuring coherent strategy and portfolio management.
  • Partner with brand, media, product, analytics, and creative leadership to align marketing priorities with broader business decisions.
  • Lead market intelligence efforts to assess market dynamics, competitive positioning, and user behavior.
  • Translate performance data and analytics into strategic narratives and investment plans.
  • Advise executive leadership with reporting, forward-looking insights, and strategic recommendations that inform growth decisions.

Requirements

  • 5+ years of experience in performance marketing or user acquisition.
  • Proven experience scaling digital campaigns in African markets.
  • Fluency in English, French, or Portuguese is an advantage.
  • Strong expertise with major performance marketing platforms.
  • Advanced analytical mindset with the ability to turn data into decisions.
  • Solid understanding of digital marketing fundamentals, including paid media, funnels, and attribution.
  • Excellent project management skills with the ability to meet deadlines in a fast-paced environment.
  • Experience in finance, gaming, or highly regulated digital industries is preferred.
  • Experience working with both web and app acquisition at scale is preferred.
  • Experience with media channels such as Google Ads, Meta Ads Manager, TikTok Ads, mobile DSPs, display, and programmatic platforms.
  • Experience with OOH, DOOH, PR, and brand initiatives is preferred.
  • Experience with market research tools, competitor audits, Google Analytics, and AppsFlyer, Adjust, Singular, or Kochava.
  • Experience with BI tools such as Metabase, Tableau, or Power BI is preferred.

Benefits

  • Applications are reviewed by a member of the team, with no AI used in the recruitment process.
  • The company aims to respond to applicants within 48 hours.

Interested in this position?

Apply directly on the company website

Apply Now

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