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Performance Marketing/Growth Manager (App Campaigns)

1 month, 2 weeks ago
Mexico, Argentina, Bolivia, El Salvador, Panama, Paraguay, Peru, Colombia, Costa Rica, Uruguay, Ecuador, Puerto Rico
Contract
Mid Level
Digital Marketing Manager
Marketing and Growth
Copywriting Facebook Ads Google Ads Influencer Marketing Tableau TikTok
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IDT

IDT

IDT Corporation provides innovative communications and payment services, connecting families, friends, and businesses globally with pioneering technologies and solutions.

Diversified Telecommunication Services
1K-5K
Founded 1990
View All Jobs 11

Description

  • Execute and optimize paid campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, X, and other channels.
  • Develop channel strategies to support user acquisition targets, including CPI, CPA, and ROAS.
  • Analyze the full funnel from impressions through installs, activations, and downstream conversions.
  • Plan and execute creative A/B tests and help establish a structured testing framework.
  • Monitor creative performance and assess the impact of user acquisition optimizations.
  • Identify performance improvement opportunities and translate insights into optimization actions.
  • Collaborate with designers and creative teams to align ad assets with app messaging and audiences.
  • Research and test new channels, optimization strategies, creative concepts, and AI marketing tools.

Requirements

  • 3+ years of experience managing paid campaigns in user acquisition, performance marketing, or growth roles.
  • B2C and mobile app acquisition experience.
  • Hands-on experience with paid social platforms, particularly Meta, TikTok, and Snapchat.
  • Strong analytical skills with the ability to convert performance data into optimization decisions.
  • Fluent written and spoken English; CV and interviews must be in English.
  • Experience with Tableau preferred.
  • Experience with fintech, remittance, or financial apps preferred.
  • Familiarity with mobile measurement partners (MMPs), additional paid channels, ASO, influencer marketing, or marketing AI tools preferred.
  • Applicants must be based in the LATAM region.

Benefits

  • 100% remote work opportunity within LATAM.
  • B2B employment with gross compensation.
  • Competitive salary with annual performance reviews.
  • Stable employment with long-term growth potential.
  • Company-provided hardware.
  • Continuous learning and career development opportunities.
  • Compensation for professional training, seminars, and conferences.
  • Company-supported English classes and an employee referral program.

Interested in this position?

Apply directly on the company website

Apply Now

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