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Director, Affiliate Marketing

1 month, 3 weeks ago
United States, Canada
Full-time
Executive
Digital Marketing Manager
Marketing and Growth
Affiliate Marketing Power BI Tableau
Apply Now
Rush Street Interactive

Rush Street Interactive

Rush Street Interactive (NYSE: RSI) is a leading online gaming company known for its integrated gaming experiences and commitment to responsible gaming practices.

Hotels, Restaurants & Leisure
251-1K
Founded 2012
View All Jobs 11

Description

  • Develop and execute affiliate marketing strategy across active and future regulated jurisdictions.
  • Build relationships with major affiliate partners and recruit new publishers.
  • Lead affiliate strategy for new market launches and represent RSI at industry events.
  • Own affiliate acquisition budgets and optimize CPA, revenue-share, and hybrid commission structures using LTV and ROI.
  • Improve forecasting, budgeting, accruals, payment controls, and commercial governance with Finance.
  • Own the affiliate technology roadmap and improve attribution, tracking, mobile measurement, deep linking, app installs, and app-to-registration conversion.
  • Oversee affiliate operations, partner onboarding, commission structures, licensing, terms and conditions, responsible gaming, and fraud prevention.
  • Partner with BI to develop partner-level LTV reporting, executive dashboards, and data-driven investment decisions.
  • Enable partners through marketing assets, communications, business reviews, and promotional planning.
  • Manage and develop the Affiliate Manager, oversee the affiliate network relationship, and collaborate with cross-functional teams.

Requirements

  • Bachelor’s degree in Marketing, Business, Finance, Analytics, or a related field, or equivalent experience preferred.
  • 10+ years of affiliate marketing experience, preferably in regulated gaming.
  • 2+ years of people management experience.
  • Experience managing affiliate programs, agencies, or strategic partners.
  • Deep knowledge of CPA, revenue share, hybrid commission models, LTV, and ROI optimization.
  • Experience with Income Access, Impact, CJ, Partnerize, or similar affiliate platforms.
  • Strong commercial, analytical, and executive communication skills.
  • Ability to travel domestically and internationally.
  • Sportsbook or online casino operator experience preferred.
  • Experience with AppsFlyer or other mobile measurement platforms, newly regulated market launches, mobile attribution, deep linking, app marketing, Sigma, Tableau, or Power BI preferred.

Benefits

  • $130,000–$200,000 USD pay range.
  • Discretionary annual company bonus, subject to role eligibility.
  • 401(k) plan with 100% company match on the first 4%.
  • Medical, dental, and vision insurance, including HSA and FSA plans.
  • Paid time off and Employee Assistance Program.
  • Eligible candidates may work remotely from approved locations in the continental U.S. or Canada.
  • Work-life balance initiatives and opportunities for professional and personal growth.

Interested in this position?

Apply directly on the company website

Apply Now

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