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Global Account Based Marketing Director

1 hour, 36 minutes ago
United States
Full-time
Lead
Head of Marketing
Sales and Business Development
Content Marketing CRM Digital Marketing Email Marketing Salesforce
Apply Now
Smartsheet

Smartsheet

Smartsheet provides an enterprise work management platform that enables teams to efficiently manage projects, automate processes, and enhance collaboration through a user-friendly interface that combines spreadsheet functionality with advanced workflow...

Internet Software & Services
1K-5K
Founded 2005
View All Jobs 132

Description

  • Own and drive the strategy for targeted, personalized ABM programs to acquire and grow high-value accounts.
  • Design, scale, and operationalize a global and regional ABM engine that connects brand, demand, and sales.
  • Develop and execute Smartsheet's ABM strategy in alignment with marketing and sales goals.
  • Evangelize ABM and communicate performance to Marketing and Sales leadership.
  • Achieve account and segment pipeline and engagement goals through ABM strategies and tactics.
  • Develop highly relevant messaging for single accounts and account clusters.
  • Create and execute integrated ABM programs across digital, email, prospecting, direct mail, events, and web tactics.
  • Partner with Sales, SDRs, Field Marketing, Corporate Marketing, and Product Marketing to orchestrate 1:1 and 1:few outreach.
  • Use predictive marketing, CRM, and marketing automation tools to monitor and coordinate ABM outreach.
  • Analyze program performance, track key metrics, measure ROI, and continuously optimize ABM strategy.
  • Provide sales teams with playbooks, collateral, and training to maximize program impact.
  • Coordinate with client-facing teams to gather feedback, refine tactics, and synchronize outreach efforts.
  • Partner across marketing teams to embed ABM best practices into campaigns, launches, and customer expansions.

Requirements

  • 12+ years of experience in B2B marketing.
  • 5+ years of experience in focused ABM marketing.
  • Extensive B2B marketing experience across multiple channels, including messaging platforms, email, direct mail, digital ads, SDR scripts, and marketing assets.
  • Strategic thinking and planning skills with the ability to develop and execute a comprehensive ABM strategy.
  • Strong data analysis and interpretation skills to identify trends, opportunities, and challenges in account data.
  • Ability to understand multiple buyer personas, including senior decision-makers, and create tailored messaging and collateral.
  • Proven track record of designing and scaling multi-channel ABM programs that deliver measurable revenue impact.
  • Deep understanding of sales alignment, buyer journey orchestration, and the relationship between brand, content, and demand.
  • Experience with ABM intent tools, Salesforce, Marketo, and predictive analytics tools.
  • Prior experience leading high-performing teams.
  • Ability to manage multiple projects simultaneously under tight deadlines.
  • Must be legally eligible to work in the US on an ongoing basis.

Benefits

  • Employer-subsidized medical, vision, and dental coverage for full-time employees.
  • 401(k) match of 50% of your contribution up to the first 6% of eligible pay.
  • Monthly stipend to support work and productivity.
  • Flexible Time Away Program plus Sick Time Off.
  • Company-sponsored life insurance, short-term disability, and long-term disability coverage.
  • 12 paid holidays per year.
  • Up to 24 weeks of parental leave.
  • Personal paid Volunteer Day.
  • Professional growth and development opportunities, including access to Udemy online courses.
  • Company-funded perks including a counseling membership, local retail discounts, and a personal Smartsheet account.
  • Teleworking options from any registered U.S. location, role-specific.
  • Market-competitive incentive opportunity.
  • US base salary range of $175,000 to $223,750.

Interested in this position?

Apply directly on the company website

Apply Now

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