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Group Media Director, B2B

3 weeks, 5 days ago
United States
Full-time
Lead
Head of Marketing
Sales and Business Development
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 115

Description

  • Own performance outcomes across a portfolio of multi-channel B2B paid media clients, including KPIs such as CPL, pipeline influence, MQL/SQL conversion rates, and growth targets.
  • Oversee development and execution of full-funnel B2B paid media strategies across Google, LinkedIn, Programmatic, ABM, and emerging platforms.
  • Apply best practices in account structure, optimization, testing frameworks, attribution, incrementality, creative feedback loops, and measurement rigor.
  • Serve as the strategic escalation point for complex performance challenges.
  • Lead Quarterly Business Reviews, pipeline narratives, and forward-looking growth strategies for priority clients.
  • Identify and drive account expansion opportunities through increased media investment, ABM maturation, and channel diversification.
  • Partner with Sales and Strategy teams on new business pitches and growth opportunities.
  • Lead, manage, and develop a team of media leaders and practitioners with clear accountability and high performance standards.
  • Own resource planning, team structure, and client allocation to ensure the right people are in the right roles.
  • Coach direct reports on performance management, career growth, and skill development.
  • Own growth of managed media dollars while balancing performance, efficiency, client profitability, and contribution margin.
  • Maintain operating discipline across accounts, including pacing, deliverables, reporting, testing roadmaps, and SLA adherence.
  • Drive adoption of tools, platforms, and processes that improve efficiency and B2B performance.
  • Stay current on platform updates, emerging channels, and industry trends, and test new strategies, tools, and technologies with leadership.
  • Contribute to internal POVs, playbooks, and best practices for B2B paid media.

Requirements

  • 8–10+ years of experience in paid media, B2B performance marketing, or media leadership roles.
  • Proven experience managing multi-channel B2B paid media strategies across a portfolio of clients.
  • Experience overseeing significant monthly media budgets of $200K–$1M+ per client preferred.
  • Strong leadership experience managing and developing high-performing teams.
  • Deep expertise across major B2B paid media platforms such as Google, LinkedIn, and Programmatic.
  • Strong understanding of full-funnel strategy, including demand generation, pipeline acceleration, and measurement across long sales cycles.
  • Experience translating platform performance into business outcomes such as revenue, pipeline, and LTV.
  • Strong client-facing and communication skills with the ability to influence senior stakeholders.
  • Experience supporting new business pitches and account expansion.
  • Data-driven, highly organized, and operationally strong.
  • Experience with ABM intent data platforms and predictive lead scoring is preferred.
  • Experience with automation, AI-assisted buying, and advanced measurement approaches is preferred.

Benefits

  • Base salary plus commission opportunities.
  • Robust Medical, Dental, and Vision insurance with up to 100% employer contribution toward the employee monthly premium.
  • 401(k) plan with 4% employer matching contribution.
  • Unlimited Time Off available on day one.
  • Up to 4 hours per quarter of paid Volunteer Time Off.
  • Fully flexible work environment with remote, in-office, or hybrid options.
  • One-time $100 USD Work From Home stipend.
  • Employee Assistance Program (EAP).
  • 12 observed U.S. national holidays plus 2 mental health recharge days per year.
  • Ongoing employee development programs for personal and professional growth.
  • Quarterly awards with prize money and recognition for outstanding performance.
  • Opportunities to participate in company DEI initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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