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Field Marketing Manager

4 weeks, 1 day ago
United States
Full-time
Lead
Marketing Manager
Marketing and Growth
CRM Digital Marketing HubSpot Salesforce
Apply Now
Skillsoft

Skillsoft

Skillsoft offers a comprehensive suite of online training solutions, featuring over 180,000 courses, videos, and books focused on IT, business, leadership skills, and compliance training, aimed at enhancing the performance and development of profession...

Internet Software & Services
1K-5K
Founded 1998
View All Jobs 4

Description

  • Develop and execute field marketing plans aligned with regional sales goals and global marketing strategy.
  • Plan and manage multi-channel campaigns, including events, webinars, ABM programs, and digital initiatives.
  • Collaborate with sales teams to provide tools, content, and programs that support lead generation and conversion.
  • Organize and execute regional virtual and in-person events, including trade shows, customer roundtables, and partner events.
  • Measure, report on, and optimize the effectiveness of field marketing programs using performance data.
  • Work closely with product marketing, content, and digital teams to ensure consistent messaging and branding.
  • Partner with demand generation and other marketing teams to create integrated marketing programs that drive engagement and pipeline growth.

Requirements

  • 8+ years of B2B marketing experience, including at least 3 years in a field or regional marketing role.
  • Proven track record of planning and executing marketing campaigns that drive pipeline and revenue.
  • Strong understanding of the North American market landscape and buyer personas.
  • Experience with marketing automation platforms such as Marketo or HubSpot and CRM systems such as Salesforce.
  • Excellent communication, project management, and organizational skills.
  • Ability to travel up to 25% within North America.
  • Experience in the SaaS or technology industry.
  • Familiarity with account-based marketing (ABM) strategies.
  • Data-driven mindset with a passion for testing and optimization.

Benefits

  • Target base salary range of approximately $130,000 to $145,000 annualized.
  • Medical, dental, and vision insurance.
  • Paid time off.
  • Opportunity to work for a global leader in AI-native skills management.

Interested in this position?

Apply directly on the company website

Apply Now

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