E-commerce Marketing Manager - HK Based

3 hours, 1 minute ago
Full-time
Senior
Marketing and Growth

Living in a Bubble

Living in a Bubble is a campervan/RV accessories brand focused on vanlife essentials such as magnetic fly screens, window covers, roof vent covers, storage accessories, and related travel gear. The company describes itself as a lifestyle and outdoors movement created by outsiders for outsiders.

Retail
11-50
Founded 2020

Description

  • Own the overall marketing P&L for the Australian and US Shopify stores.
  • Set and manage targets for MER, CAC, blended ROAS, AOV, LTV, and revenue.
  • Diagnose funnel performance issues and guide the team’s response.
  • Make budget allocation, channel mix, and growth priority decisions based on data.
  • Manage and develop four direct reports through weekly 1:1s, KPIs, and performance reviews.
  • Set the weekly team cadence, including stand-ups, trading reviews, and debriefs.
  • Brief the media buyer on budget guardrails, scaling rules, and creative testing priorities.
  • Brief the content creator on UGC angles, hooks, scenes, and deliverables.
  • Write and review creative briefs, test plans, and trading reports.
  • Pull and interpret performance data from Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads.
  • Lead CRO improvements across product pages, checkout flow, and mobile experience.
  • Own product launch playbooks end to end, including briefing, sequencing, and post-launch review.
  • Improve email and SMS lifecycle flows in Klaviyo to support retention, AOV, and LTV.
  • Deliver monthly reports to the founder team with performance trends, learnings, and key wins or losses.
  • Communicate directly and proactively with the founder team and review the media buyer’s weekly reports.

Requirements

  • 4+ years of experience as a Marketing Manager or equivalent in a DTC e-commerce environment selling physical products.
  • Hands-on experience with Shopify or Shopify Plus, which is non-negotiable.
  • Direct experience marketing to the US market; Australia experience is a strong plus.
  • Proven in-house team management experience with full-time employees, not just freelancers or agencies.
  • Comfort managing a small team of 3–6 people while remaining hands-on.
  • Fluency at the read, interpret, and coach level in Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads.
  • Strong understanding of MER, blended ROAS, CAC, LTV, AOV, and contribution profit.
  • Experience with email/SMS lifecycle marketing, CRO, and creative testing systems.
  • Excellent written and spoken English.
  • Availability during Brisbane business hours.
  • Preferred background in Shopify DTC for physical products rather than marketplaces like Amazon, Shopee, Lazada, or TikTok Shop.
  • Preferred experience in DTC rather than service, SaaS, or B2B marketing.

Benefits

  • Bi-annual bonus after passing the 6-month probation period.
  • Paid leave.
  • Annual paid vacation leave.
  • Performance bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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