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Lead Specialist, Audience Development & Fundraising (Contract)

4 weeks ago
France, Spain, Switzerland, Mexico, Brazil, Colombia, India, Indonesia, Ghana, United States, Canada, United Kingdom, Italy, Netherlands, Poland, Germany, South Africa, Singapore, Kenya, Morocco, Puerto Rico
Contract
Lead
Growth Marketing Manager
Project and Program Management
Email Marketing
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Wikimedia Foundation

Wikimedia Foundation

Wikimedia Foundation provides the essential infrastructure for free knowledge by hosting Wikipedia, a collaborative online encyclopedia created and maintained by a global community of volunteers, along with various other educational projects aimed at m...

Internet Software & Services
251-1K
Founded 2001
$145M raised
View All Jobs 6

Description

  • Coordinate donor acquisition initiatives through digital outreach, multi-channel direct response, and audience expansion.
  • Lead portfolio initiatives to maximize donor lifetime value and reduce attrition.
  • Partner with Fundraising and Product teams to improve donor experiences, segmentation, and lifecycle journeys.
  • Design tailored donor journeys that support lead generation, conversion, and retention.
  • Develop upgrade and cross-sell strategies to increase donor lifetime value.
  • Oversee end-to-end campaign implementation, including data selections and segmentation.
  • Monitor KPIs, produce performance reports, and adjust tactics to meet revenue and volume targets.
  • Support forecasting, performance projections, and ROI tracking across fundraising streams.
  • Collaborate on donor research initiatives such as user testing, surveys, and focus groups.
  • Work closely across Fundraising to ensure coordinated, strategic, supporter-centric activities.

Requirements

  • Proven experience managing and analyzing individual giving programs, balancing acquisition, retention, and upgrading.
  • Experience with detailed audience segmentation and managing complex donor journeys across multiple audience segments.
  • Comfort working with donor KPI metrics and using them to drive strategic decisions.
  • Experience managing external fundraising agencies to execute marketing and development plans.
  • Experience launching and managing paid acquisition and lead generation campaigns across multiple channels.
  • Deep proficiency in donor retention, mid-level upgrade strategies, and donor lifetime value growth.
  • In-depth knowledge of supporters, the market, and the charity sector to anticipate fundraising trends.
  • Understanding of tax-smart giving vehicles, including the operational and strategic nuances of Donor-Advised Funds (DAFs).
  • Strong organizational and project management skills with the ability to prioritize multiple tasks.
  • Excellent communication and collaboration skills across teams and departments.
  • A proactive, results-oriented mindset with a commitment to continuous improvement and learning.

Benefits

  • Remote-first organization with staff and contractors in 40+ countries.
  • Competitive, equitable compensation with an annual US pay range of US$118,361 to US$182,658.
  • Location-adjusted pay for applicants outside the US.
  • Compensation determined by skills, experience, and location rather than salary history.
  • Hiring across a defined list of US states and international countries.
  • Accommodation support for applicants requiring disability-related assistance during the application process.
  • Inclusive and equitable workplace with equal opportunity employment practices.

Interested in this position?

Apply directly on the company website

Apply Now

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