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Integrated Marketing Lead, Cross Product

1 hour, 30 minutes ago
United States
Full-time
Lead
Lead Generation Specialist
Project and Program Management
Content Marketing Email Marketing Social Media Marketing
Apply Now
Stripe

Stripe

Stripe is a global technology company that provides financial infrastructure for the internet. They offer a suite of APIs and tools for businesses to accept online and in-person payments, automate financial processes, and embed financial services in th...

Diversified Financial Services
5K-10K
Founded 2009
$8700M raised
View All Jobs 53

Description

  • Own the strategy and execution of global, multi-channel horizontal demand generation campaigns.
  • Develop cross-product thought leadership programs across paid media, content syndication, digital and in-person events, social media, and other channels.
  • Partner with product, segment, regional, sales, and events teams to align campaigns with end-to-end customer journeys.
  • Coordinate stakeholders across Product, Marketing, Sales Development, Sales, and Sales Operations to support pipeline growth.
  • Lead programs from brief development and stakeholder alignment through execution, measurement, and optimization.
  • Evolve Stripe’s global online events strategy into a scalable program serving products, segments, industries, and regions.
  • Manage and coach a small team while remaining directly involved in program strategy and execution.
  • Test innovative approaches to reach and engage audiences and turn creative concepts into marketing programs.

Requirements

  • 8+ years of experience building and running demand generation programs at scale in demand generation, growth marketing, integrated marketing, or regional marketing.
  • Experience developing multi-channel demand strategies across paid media, content, email, events, and webinars.
  • Experience defining and using marketing performance metrics to evaluate and improve programs.
  • Strong organizational and project management skills with the ability to manage multiple complex programs simultaneously.
  • Proven ability to build programs in partnership with Sales, Sales Development, Product Marketing, Content Marketing, and Event Marketing teams.
  • Ability to navigate ambiguity, adapt to changing priorities, and bring structure to complex initiatives.
  • Fluency with AI and experience using AI-native tools, LLMs, or agentic capabilities in daily workflows (preferred).
  • Experience building scalable, repeatable programs from zero to one and one to many (preferred).
  • Experience with event or field marketing, payments, financial technology, or adjacent industries (preferred).
  • Experience in strategy consulting, paid media, or another discipline contributing to an integrated marketing perspective (preferred).

Interested in this position?

Apply directly on the company website

Apply Now

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