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B2B Demand Generation Leader

1 month ago
United States
Full-time
Lead
Lead Generation Specialist
Sales and Business Development
Apply Now
airSlate

airSlate

airSlate provides document workflow automation solutions with intuitive design, secure eSignatures, and customizable no-code Bots for streamlined business processes.

Professional Services
251-1K
Founded 2006
$182M raised
View All Jobs 12

Description

  • Build and lead airSlate’s B2B demand-generation function and team, initially focused on SignNow and AltaFlow.
  • Design and execute integrated ABM, lead-generation, and nurture programs for SMB, mid-market, and enterprise buyers.
  • Set MQL, sourced-pipeline, and funnel-conversion targets with Sales, RevOps, and business units, and own performance against them.
  • Define and improve target-account selection, qualification, lead scoring, routing, handoffs, and follow-up SLAs.
  • Translate ICP, positioning, and business priorities into campaigns and sales-ready assets with GTM, product marketing, and campaign teams.
  • Measure attribution and conversion from demand source through sales-accepted opportunity, optimizing by campaign, source, segment, and product.
  • Assess people, processes, and technology; hire or redeploy talent; and establish operating cadences with Marketing Operations, Data, and the CIO.

Requirements

  • 8–12+ years of B2B demand-generation experience, including building and scaling a function from an early stage.
  • Required experience in B2B SaaS and a track record of generating measurable sourced pipeline.
  • Experience with ABM, lead generation, and nurture programs for sales-assisted SMB, mid-market, or enterprise motions.
  • Ability to partner with Sales and RevOps to define and improve MQL criteria, scoring, routing, handoffs, SLAs, and pipeline commitments.
  • Hands-on program builder and people leader who can recruit, coach, and scale a team.
  • Strong knowledge of modern MarTech and RevOps systems, attribution, and funnel analytics.
  • Experience in multi-product or multi-business-unit environments; PLG-to-sales-assisted or enterprise experience preferred.
  • Strong customer orientation, executive communication skills, and fluent English.
  • U.S. location preferred, or Western Europe experience with U.S. customers and Eastern Time overlap; regular travel expected.
  • Bachelor’s degree or equivalent professional experience; document or workflow software experience is a plus.

Benefits

  • Salary range of $180,000–$220,000 per year, plus performance-based bonus and stock options.
  • Flexible remote, hybrid, and office-based work options across multiple countries.
  • Health coverage, wellness programs, fitness options, and quarterly company-wide Mental Health Days.
  • Professional development through courses, conferences, learning resources, and internal mobility opportunities.
  • Family-friendly culture with parental flexibility, family days, a children’s club, and pet-friendly practices.
  • Support for charitable initiatives through the airSlate Care program.

Interested in this position?

Apply directly on the company website

Apply Now

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