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Demand Generation and Account-Based Marketing Manager

4 weeks, 1 day ago
United States
Full-time
Lead
Lead Generation Specialist
Sales and Business Development
Copywriting CRM Digital Marketing Email Marketing HubSpot Salesforce Social Media Marketing
Apply Now
Agiloft

Agiloft

Agiloft is a global leader in Contract Lifecycle Management (CLM) software, automating processes, reducing risk, and driving revenue for over 3 million users worldwide.

Capital Markets
51-250
Founded 1990
$45M raised
View All Jobs 8

Description

  • Own integrated demand generation and ABM programs across 1:1, 1:few, and 1:many motions.
  • Translate growth objectives and market opportunities into audience, campaign, channel, and investment strategies.
  • Research target industries, buying committees, account opportunities, buyer needs, intent signals, and competitive dynamics.
  • Orchestrate campaigns across digital advertising, email, webinars, events, content, social media, partners, and Sales/SDR plays.
  • Develop campaign briefs, messaging, copy, landing pages, presentations, and sales enablement materials.
  • Partner with Sales, SDRs, Product Marketing, Partner Marketing, and Marketing Operations to activate coordinated programs.
  • Define pipeline, account progression, opportunity acceleration, and revenue-impact measures.
  • Monitor performance, conduct testing, and optimize audiences, messaging, channels, offers, personalization, and campaign execution.
  • Use AI, automation, CRM, and marketing technology to improve research, personalization, execution, analysis, and scalability.
  • Communicate campaign performance, pipeline impact, risks, learnings, and recommendations to stakeholders and leadership.

Requirements

  • 8+ years of experience in demand generation, growth, performance, digital, field, or related B2B marketing, including significant strategic ABM experience.
  • Experience generating pipeline through integrated 1:1, 1:few, and 1:many campaigns in B2B technology or complex buying environments.
  • Ability to translate business and market opportunities into audience, campaign, channel, and optimization strategies.
  • Strong analytical skills using segmentation, targeting, intent, funnel, pipeline, and performance data.
  • Experience partnering with Sales and SDR organizations on coordinated marketing and sales motions.
  • Hands-on experience with Salesforce and HubSpot, Marketo, or similar CRM and marketing platforms.
  • Experience with ABM and buyer-intelligence platforms such as 6sense, Demandbase, Clay, ZoomInfo, Clearbit, Folloze, or Qualified.
  • Proficiency with AI-enabled tools for research, analysis, personalization, content development, and workflow efficiency.
  • Strong critical thinking, decision-making, project management, prioritization, and cross-functional communication skills.
  • Experience in SaaS, high-growth technology, legal technology, enterprise buying committees, or repeatable multi-market demand frameworks preferred; bachelor’s degree or equivalent experience is a plus.

Benefits

  • Healthy work/life balance with floating holidays.
  • Quarterly no-questions-asked wellness day.
  • Inclusive workplace supporting employee resource groups and authentic self-expression.
  • Recruiting accommodations available for applicants with disabilities or other needs.
  • Equal employment opportunity and encouragement for applicants from underrepresented groups.

Interested in this position?

Apply directly on the company website

Apply Now

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