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Junior Marketing Analyst - Comms

3 weeks, 3 days ago
Colombia
Full-time
Junior
Email Marketing Manager
Data Science and Analytics
Affiliate Marketing AWS BERT CI/CD CRM Docker Email Marketing Feature Engineering GitLab Go GPT Kubernetes LLM Machine Learning Microservices NLP SEO SQL
Apply Now
Sezzle

Sezzle

Sezzle is a payments company revolutionizing the buy now, pay later experience with interest-free installment plans, empowering consumers and merchants alike.

Diversified Financial Services
251-1K
Founded 2016
View All Jobs 197

Description

  • Build, launch, and iterate on campaigns and canvases in Braze across email, push, SMS, and in-app channels.
  • Audit consumer journeys to identify engagement gaps, drop-off points, and missed messaging opportunities.
  • Develop segmentation strategies and personalized communications to improve activation, engagement, and retention.
  • Design, execute, and summarize A/B tests, turning results into actionable recommendations.
  • Maintain performance dashboards and reporting frameworks for the broader marketing team.
  • Track campaign KPIs such as DAU, ARPDAU, LTV per user, open rates, click rates, and conversion.
  • Manage the marketing CRM tool to create new and innovative use cases.
  • Write SQL queries to investigate issues and analyze campaign results using internal data.
  • Identify opportunities to apply AI tools and automation across marketing workflows, from copy generation to QA and analysis.
  • Partner with marketing, product, data, and engineering teams to align on tooling decisions and implementation.
  • Develop documentation, training materials, and hands-on support to help the team adopt new tools and workflows.

Requirements

  • Experience building or implementing AI tools, agents, and automation in a professional setting.
  • Strong analytical skills with comfort working with data, running queries, and presenting findings in context.
  • Experience in consumer marketing operations, CRM platforms such as Braze, or marketing technology stacks; Braze experience is a plus.
  • Ability to identify process inefficiencies and develop structured, scalable solutions.
  • Excellent written and verbal communication skills, including the ability to explain technical concepts to non-technical teammates.
  • Basic project management skills and a proactive, organized approach to deadlines.
  • Experience with segmentation, A/B testing, and performance reporting.
  • Strong experience with data visualization tools and SQL.
  • Background in computer science, analytics, engineering, AI, or a related field.
  • Exposure to business, marketing, finance, or other related fields is preferred.
  • Previous internships or academic projects involving campaign management, marketing analytics, and content creation are preferred.
  • Professional, academic, or personal projects that demonstrate creative use of AI to create efficiencies are preferred.
  • Experience building AI-first platforms or internal products from scratch is preferred.
  • Strong foundation in machine learning and data science principles, including supervised and unsupervised learning, feature engineering, model evaluation, and statistical inference, is preferred.
  • Experience with transformer architectures such as BERT or GPT, attention mechanisms, tokenization, and fine-tuning strategies is preferred.
  • Experience developing AI-assisted or agentic systems that interact with tools, data, or workflows is preferred.
  • Familiarity with embeddings and vector databases such as Pinecone, Weaviate, or pgvector is preferred.
  • Experience with NLP techniques such as text classification, named entity recognition, semantic search, and information extraction is preferred.
  • Familiarity with cloud-native development using AWS is preferred.
  • Understanding of prompt engineering, retrieval-augmented generation (RAG), and LLM application patterns is preferred.
  • Experience with containerized systems and orchestration tools such as Docker and Kubernetes is preferred.
  • Exposure to CI/CD pipelines and modern development workflows such as GitLab is preferred.
  • Experience with Golang is a plus, or willingness to learn.
  • Experience with Braze or similar consumer-facing CRM platforms and B2C digital marketing channels such as affiliate, CTV, paid social, paid search, GEO/SEO, and DSP is preferred.

Benefits

  • Remote, full-time position.
  • Opportunity to join a rapidly growing team with strong prospects for continued growth and increased ownership.
  • Work in a dynamic, fast-paced environment at a mission-driven fintech company.
  • Exposure to a high-impact role at the intersection of data, CRM strategy, and AI-driven efficiency.

Interested in this position?

Apply directly on the company website

Apply Now

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