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Senior Lifecycle Marketing Manager

2 months, 2 weeks ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing
Apply Now
X

X

is an American technology company established by Elon Musk in 2023 as the successor to Twitter, Inc. It is a wholly owned subsidiary of X Holdings Corp., which is itself mostly owned by Musk. The company owns the social networking service X (formerly T...

Internet Software & Services
1K-5K
Founded 2023
View All Jobs 5

Description

  • Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member experiences.
  • Identify high-impact growth opportunities through experimentation, segmentation, behavioral analysis, and lifecycle performance insights.
  • Design and scale experimentation frameworks across lifecycle touchpoints, messaging, offers, timing, targeting, and channel strategy.
  • Build scalable lifecycle systems, workflows, and operational processes that improve efficiency and marketing performance over time.
  • Influence lifecycle strategy and prioritization across Product, Marketing, Analytics, and Engineering stakeholders.
  • Leverage AI and automation to improve targeting, accelerate analysis, scale testing, optimize creative iteration, and enhance operational decision-making.
  • Write, refine, or adapt direct-response messaging and marketing copy using AI-assisted workflows and performance insights.
  • Translate complex data and experimentation results into actionable business recommendations and growth opportunities.
  • Help evolve segmentation strategy, lifecycle architecture, and personalization capabilities across the member journey.
  • Work closely with lifecycle systems, experimentation tools, analytics environments, and machine learning-supported marketing platforms.

Requirements

  • 7+ years of experience in lifecycle marketing, growth marketing, experimentation, retention/CRM, marketing strategy, or related fields.
  • Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments.
  • Strong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive lifecycle performance.
  • Deep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimization.
  • Strong analytical skills and comfort translating data into strategic recommendations and business decisions.
  • High technical fluency with lifecycle systems, automation platforms, analytics tools, and AI-enabled workflows.
  • Experience leveraging AI tools to accelerate growth, experimentation, operational scale, and marketing effectiveness.
  • Strong direct-response instincts and understanding of performance marketing principles.
  • Experience writing or optimizing marketing copy and messaging using AI-assisted workflows.
  • Comfort working cross-functionally with technical and business stakeholders.
  • Ability to move between strategy and execution without relying heavily on large support teams or specialized operators.
  • A strong interest in investing and personal finance.
  • Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred.
  • Prior people management is not required, but experience mentoring, coaching, or helping develop other marketers is strongly preferred.
  • Must reside in, or be willing to relocate to, one of the listed U.S. states; no sponsorship is available for this position.

Benefits

  • Flexible, remote work environment in eligible states.
  • No formal vacation policy.
  • Generous fully-paid parental leave.
  • $1,000 annually to invest in stocks of your choice.
  • Super low premiums for medical, dental, and vision coverage.
  • Comprehensive compensation package, including company equity.
  • Annual pay range of $130,000 to $150,000 USD.

Interested in this position?

Apply directly on the company website

Apply Now

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