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Growth Marketing Manager E-Commerce (m/f/d)

5 hours, 11 minutes ago
Poland
Full-time
Mid Level
Email Marketing Manager
Sales and Business Development
Copywriting CRM Digital Marketing E-commerce Email Marketing
Apply Now
Booksy

Booksy

Booksy is a cloud-based appointment booking software for beauty professionals, offering automated scheduling, calendar management, payments, and marketing tools. With over 23 million clients worldwide, Booksy is the largest Beauty Booking Marketplace, ...

Diversified Consumer Services
251-1K
Founded 2014
$119M raised
View All Jobs 9

Description

  • Plan, design, and execute lifecycle marketing strategies to move providers from inactive status to first-time and repeat buyers.
  • Own the provider marketing calendar, including seasonal campaigns, product launches, promotions, and lifecycle marketing activity.
  • Create and run marketing campaigns and mass communications that highlight promotions, new products, and purchasing inspiration.
  • Map and execute the full buyer journey from awareness to first purchase and repeat purchase.
  • Build activation funnels that convert one-time shoppers into loyal returning buyers.
  • Monitor, analyze, and report on funnel performance, campaign results, and order/GMV impact.
  • Optimize future campaigns and actions based on performance data and ROI insights.

Requirements

  • 3+ years of experience in e-commerce growth marketing, digital marketing, lifecycle marketing, or CRM.
  • A strategic, hands-on player-coach mindset with the ability to both define and execute campaigns.
  • Proven experience designing and executing activation funnels, such as inactive-to-regular buyer journeys.
  • Hands-on experience with marketing automation or CRM tools, including setting up, testing, and launching email, push, and SMS campaigns from scratch.
  • Experience with Iterable or similar tools such as Synerize, SF Marketing Cloud, Bloomreach, or Braze.
  • Strong capability in marketing calendar management and e-commerce storytelling.
  • Deep analytical skills to assess funnel effectiveness and campaign ROI.
  • Fluency in Polish and English.
  • Professional experience or genuine interest in the beauty/cosmetics category.
  • Experience or strong understanding of an e-commerce marketplace environment, ideally B2B.
  • Strong copywriting skills with a focus on performance-driven messaging and fast turnaround.
  • Excellent self-organization, independence, and a results-oriented approach to managing end-to-end workflow.

Benefits

  • Fully remote position.
  • Private medical care from Allianz Health, subsidized by Booksy.
  • Life insurance from Uniqua covered by Booksy, with employee cost of 1 PLN.
  • Multisport card with voluntary, unsubsidized package options.
  • Fully subsidized online consultations with a psychologist.
  • Access to English online language training through Speexx.
  • Employee wellbeing platform with shopping voucher redemption.
  • Optional additional life insurance from PZU.

Interested in this position?

Apply directly on the company website

Apply Now

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