RemoteLeaf Logo
Log in Sign up

Lifecycle Marketing Lead

1 hour, 48 minutes ago
Canada
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Amplitude Email Marketing HTML HubSpot
Apply Now
Roofr

Roofr

Roofr is the all-in-one sales platform for roofers, offering CRM tools, instant estimates, project proposals, and more with revolutionary software.

Construction & Engineering
51-250
Founded 2015
$44M raised
View All Jobs 3

Description

  • Own and continuously improve the customer lifecycle by identifying trends, drop-off points, and behavior-based triggers.
  • Partner with marketing and revenue teams to turn insights into funnel-specific campaigns that drive activation, retention, and revenue growth.
  • Build and optimize multi-touch lifecycle campaigns across email, SMS, in-app messaging, sales sequences, and drip flows.
  • Use segmentation, A/B testing, and performance analysis to iterate on campaign effectiveness.
  • Collaborate with Growth, Content, and Product Marketing teams on messaging, creative assets, and conversion touchpoints.
  • Work with Revenue Ops and Data teams to maintain clean customer and campaign data for automation and personalization.
  • Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo.
  • Track activation, engagement, retention, and upsell metrics and translate findings into actionable optimizations.

Requirements

  • 4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment.
  • Demonstrated success building, launching, and optimizing cross-channel customer journeys.
  • Experience supporting both PLG and sales-assisted growth motions, including activation, expansion, upsell, churn prevention, and retention programs.
  • Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar.
  • Deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation.
  • Experience designing, running, and interpreting lifecycle tests.
  • Strong analytical skills with the ability to translate product usage and behavior data into lifecycle strategies.
  • Excellent communication and collaboration skills to drive alignment across teams.
  • Proven use of AI tools in day-to-day workflow for content creation, campaign analysis, and optimization.
  • HubSpot Marketing Certification is preferred.
  • Basic knowledge of HTML for email building and troubleshooting is preferred.
  • Familiarity with predictive modeling concepts such as churn scoring, propensity to buy, and LTV segmentation is preferred.
  • Experience working with data teams to pipe product usage and behavioral data into marketing tools is preferred.
  • Familiarity with the SMB customer journey and fast-moving sales funnels is preferred.

Benefits

  • Compensation range of $110,000 to $120,000 base CAD.
  • 1st week of employment is mandatory PTO.
  • One Friday off per month.
  • Company-wide paid shutdown between Christmas and New Year’s.
  • Flexible time off.
  • 80% employer-paid benefits in the U.S. and 100% employer-paid Extended Healthcare and Dental premiums in Canada.
  • RRSP/401k match.
  • Generous parental leave policy.
  • Annual company retreat.
  • Learning and development opportunities.
  • Home office setup stipend.
  • Internet and phone allowance.
  • Remote-first culture.
  • Weekly Friday paydays.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

WorkMoney

Associate, Campaign Engagement

WorkMoney 11-50 Diversified Consumer Services

WorkMoney, Inc. is hiring a remote Associate, Campaign Engagement to support digital member engagement campaigns across the country and help improve the effectiveness of its messaging efforts.

United States Contract Junior Email Marketing Manager
$85k-$85k
Email Marketing
2 hours, 56 minutes ago
Cato Networks

Marketing Operations Manager- (Temporary position for Maternity Leave)

Cato Networks 251-1K Diversified Telecommunication Services

Cato Networks is seeking a temporary Marketing Operations Manager to optimize its marketing systems, data, and processes across go-to-market operations in a cloud networking and security environment.

Israel Contract Mid Level Email Marketing Manager Program Manager
Asana Email Marketing HubSpot Monday.com Salesforce
3 hours, 14 minutes ago
Logical Media Group

Digital Marketing B2B Growth Marketing and Automation Manager (Remote in

Logical Media Group 11-50 Professional Services

Logical Media Group is hiring a B2B Growth Marketing Manager to drive client-focused CRM and customer journey strategy across digital channels, supporting account and delivery teams to improve marketing performance and business outcomes.

Colombia Full-time Junior Email Marketing Manager Growth Marketing Manager
CRM Email Marketing HubSpot Salesforce
3 hours, 36 minutes ago
Workana

Marketing Automation Specialist / CRM Manager

Workana 1K-5K Internet Software & Services

La empresa busca un especialista en CRM y automatización de marketing para auditar, diseñar y construir desde cero una arquitectura escalable de comunicación automatizada que conecte Marketing, Producto, Ventas, Tech y Customer Success.

Argentina Full-time Junior Email Marketing Manager Marketing Specialist
CRM HubSpot Salesforce
5 hours, 8 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers