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Marketing Automation Specialist / CRM Manager

1 hour, 31 minutes ago
Argentina
Full-time
Junior
Email Marketing Manager
Marketing and Growth
CRM HubSpot Salesforce
Apply Now
Workana

Workana

Workana: Leading Latam's freelance marketplace, connecting top talent with innovative projects for remote and freelance work.

Internet Software & Services
1K-5K
Founded 2012
$3M raised
View All Jobs 31

Description

  • Auditar el estado actual de la plataforma de automatización, incluyendo datos, segmentos, journeys y estructura general.
  • Diseñar y documentar la arquitectura de CRM, incluyendo el modelo de datos, la taxonomía de eventos y la lógica de segmentación.
  • Construir y optimizar journeys y automatizaciones para audiencias B2B y B2C.
  • Gestionar la integración entre la herramienta de marketing y el CRM de ventas, como HubSpot o Salesforce.
  • Asegurar la calidad y consistencia de los datos en toda la cadena.
  • Colaborar con el equipo de Tech para implementar eventos e integraciones desde el producto.
  • Proponer, medir y mejorar resultados de deliverability, engagement, conversión y retención.
  • Trabajar de forma transversal con Marketing, Producto, Ventas y Customer Success para alinear necesidades y ejecución.

Requirements

  • 2 a 4 años de experiencia con herramientas de CRM o marketing automation como Customer.io, Braze, Klaviyo, HubSpot, ActiveCampaign u otras.
  • Sólido entendimiento de automatizaciones, segmentación y journeys.
  • Experiencia integrando herramientas de marketing con CRMs de ventas.
  • Capacidad para trabajar con equipos técnicos, leer documentación, entender APIs y participar en conversaciones de datos.
  • Buena comunicación escrita y verbal para coordinar con múltiples áreas.
  • Actitud de ownership y enfoque para resolver problemas de forma autónoma.
  • Ser talento argentino.
  • Disponibilidad para trabajar 100% remoto.

Interested in this position?

Apply directly on the company website

Apply Now

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