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Demand Generation Manager

4 weeks, 1 day ago
United Kingdom
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Asana Content Marketing Digital Marketing Salesforce
Apply Now
Rithum

Rithum

End to End E Commerce Solutions for Brands & Retailers | Rithum CommerceHub and ChannelAdvisor are now united as Rithum. We empower top brands, suppliers, and retailers with durable, profitable e commerce solutions. Rithum is the hottest place for free...

Internet Software & Services
$13M raised
View All Jobs 12

Description

  • Develop and execute integrated demand generation programs across digital, paid media, content, webinars, events, lifecycle marketing, and account-based marketing initiatives.
  • Translate business objectives, campaign priorities, and go-to-market strategies into measurable demand generation plans.
  • Partner with Product Marketing, Growth Marketing, Sales, Partner Marketing, Revenue Operations, Marketing Operations, and regional marketing teams to align messaging, targeting, and execution.
  • Support audience segmentation, account targeting, buying-group engagement, and campaign planning activities.
  • Manage campaign timelines, deliverables, and stakeholder communications to ensure effective execution.
  • Monitor campaign, engagement, pipeline, and revenue performance to identify optimization opportunities.
  • Analyze campaign data and performance trends to improve targeting, conversion rates, and marketing effectiveness.
  • Develop performance reports, dashboards, and recommendations for marketing stakeholders and leadership.
  • Support attribution, reporting, campaign measurement, and 6sense strategy in partnership with Marketing Operations and Revenue Operations.
  • Leverage AI-enabled tools, automation, and data-driven insights to improve campaign performance and operational efficiency.

Requirements

  • 5+ years of experience in B2B demand generation, integrated marketing, growth marketing, digital marketing, or related fields.
  • Demonstrated success executing demand generation programs that drive engagement, pipeline growth, and business results.
  • Strong understanding of audience segmentation, campaign planning, marketing channels, and demand generation best practices.
  • Experience analyzing campaign performance and using data to drive optimization decisions.
  • Experience partnering cross-functionally with Sales, Product Marketing, Revenue Operations, and Marketing Operations teams.
  • Strong project management, communication, and stakeholder management skills.
  • Experience leveraging AI-enabled tools and insights to improve marketing effectiveness and operational efficiency.
  • Preferred: 8+ years of B2B demand generation, integrated marketing, growth marketing, or related experience.
  • Preferred: Bachelor's degree in Marketing, Business, Communications, or related field.
  • Preferred: Experience supporting global or multi-region marketing organizations.
  • Preferred: Experience with account-based marketing strategies and platforms, including 6sense.
  • Preferred: Experience with Marketo, Salesforce, and modern demand generation technologies.
  • Preferred: Familiarity with marketing attribution, funnel analytics, and pipeline reporting.
  • Preferred: Familiarity with Asana.
  • Travel required up to 10%.

Benefits

  • Enhanced Private Medical Insurance and a Health Cash Back Plan.
  • Life insurance and disability benefits.
  • Pension plan with 4% company match.
  • Competitive time off package including 25 days of PTO, 8 company-paid holidays, 2 paid floating holidays, 10 paid sick days, 2 wellness days, and 1 paid volunteer day.
  • £45/month remote work stipend for internet.
  • Access to wellbeing tools such as the Calm App and an Employee Assistance Program.
  • Professional development stipend plus learning and development offerings.
  • Charitable contribution match per team member.
  • Remote-first working conditions with generous time off and wellness days.

Interested in this position?

Apply directly on the company website

Apply Now

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