The Sales Factory

The Sales Factory

The Sales Factory is a Sales as a Service company that accelerates business growth through proven strategies and multi-channel outreach, specializing in B2B lead generation.

Professional Services
51-250
Founded 2018

Description

  • Develop and execute the company’s demand generation strategy across paid, owned, earned, and lifecycle channels.
  • Plan and manage integrated campaigns that generate qualified pipeline and accelerate revenue growth.
  • Manage paid acquisition programs across LinkedIn Ads, Google Ads, and other digital advertising platforms.
  • Create and optimize email marketing campaigns, lead nurturing programs, and marketing automation workflows.
  • Partner with Sales Leadership to align marketing initiatives with revenue objectives and pipeline targets.
  • Optimize landing pages, conversion paths, and lead capture strategies to improve performance.
  • Analyze campaign effectiveness using marketing and sales data and make recommendations based on key metrics.
  • Build dashboards and report on pipeline contribution, conversion rates, CPL, CAC, ROI, and campaign effectiveness.
  • Collaborate with internal stakeholders and external partners to execute marketing initiatives.
  • Stay current on emerging marketing trends, AI tools, and best practices to improve performance.

Requirements

  • 5+ years of experience in B2B demand generation, growth marketing, or digital marketing.
  • Proven experience building and executing demand generation campaigns that drive measurable pipeline growth.
  • Experience marketing SaaS, technology, or other B2B solutions.
  • Hands-on experience managing paid media campaigns, including LinkedIn Ads and Google Ads.
  • Strong experience with HubSpot or a comparable marketing automation platform.
  • Experience measuring campaign performance using marketing analytics and CRM reporting.
  • Strong understanding of lead generation, lead nurturing, conversion optimization, and full-funnel marketing.
  • Highly analytical with the ability to translate data into actionable insights.
  • Excellent project management and communication skills.
  • Comfortable working independently in a fast-paced, high-growth environment.
  • Experience with ABM (Account-Based Marketing) strategies (nice to have).
  • Familiarity with Salesforce or other CRM platforms (nice to have).
  • Experience using AI-powered marketing tools (nice to have).
  • SEO and content marketing experience (nice to have).
  • Experience supporting SDR or BDR organizations (nice to have).

Benefits

  • Competitive compensation.
  • Benefits package.
  • Opportunities for career growth.
  • Remote work.
  • Collaborative, high-performing team environment.
  • Opportunity to shape and scale the marketing strategy.

Interested in this position?

Apply directly on the company website

Apply Now

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