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Demand Generation Manager

4 weeks, 1 day ago
Canada
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Content Marketing CRM Digital Marketing Email Marketing Google Ads HubSpot LinkedIn Ads Salesforce SEO
Apply Now
The Sales Factory

The Sales Factory

The Sales Factory is a Sales as a Service company that accelerates business growth through proven strategies and multi-channel outreach, specializing in B2B lead generation.

Professional Services
51-250
Founded 2018
View All Jobs 12

Description

  • Develop and execute the company’s demand generation strategy across paid, owned, earned, and lifecycle channels.
  • Plan and manage integrated campaigns that generate qualified pipeline and accelerate revenue growth.
  • Manage paid acquisition programs across LinkedIn Ads, Google Ads, and other digital advertising platforms.
  • Create and optimize email marketing campaigns, lead nurturing programs, and marketing automation workflows.
  • Partner with Sales Leadership to align marketing initiatives with revenue objectives and pipeline targets.
  • Optimize landing pages, conversion paths, and lead capture strategies to improve performance.
  • Analyze campaign effectiveness using marketing and sales data and make recommendations based on key metrics.
  • Build dashboards and report on pipeline contribution, conversion rates, CPL, CAC, ROI, and campaign effectiveness.
  • Collaborate with internal stakeholders and external partners to execute marketing initiatives.
  • Stay current on emerging marketing trends, AI tools, and best practices to improve performance.

Requirements

  • 5+ years of experience in B2B demand generation, growth marketing, or digital marketing.
  • Proven experience building and executing demand generation campaigns that drive measurable pipeline growth.
  • Experience marketing SaaS, technology, or other B2B solutions.
  • Hands-on experience managing paid media campaigns, including LinkedIn Ads and Google Ads.
  • Strong experience with HubSpot or a comparable marketing automation platform.
  • Experience measuring campaign performance using marketing analytics and CRM reporting.
  • Strong understanding of lead generation, lead nurturing, conversion optimization, and full-funnel marketing.
  • Highly analytical with the ability to translate data into actionable insights.
  • Excellent project management and communication skills.
  • Comfortable working independently in a fast-paced, high-growth environment.
  • Experience with ABM (Account-Based Marketing) strategies (nice to have).
  • Familiarity with Salesforce or other CRM platforms (nice to have).
  • Experience using AI-powered marketing tools (nice to have).
  • SEO and content marketing experience (nice to have).
  • Experience supporting SDR or BDR organizations (nice to have).

Benefits

  • Competitive compensation.
  • Benefits package.
  • Opportunities for career growth.
  • Remote work.
  • Collaborative, high-performing team environment.
  • Opportunity to shape and scale the marketing strategy.

Interested in this position?

Apply directly on the company website

Apply Now

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