Senior Analyst, Marketing Analytics

3 hours, 33 minutes ago
Full-time
Senior
Data Science and Analytics
Remote

Remote

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Professional Services
251-1K
Founded 2019
$496M raised

Description

  • Lead the development and refinement of multi-touch attribution models across marketing and top-of-funnel channels.
  • Establish measurement frameworks for all marketing channels, including organic growth, share of voice, brand sentiment, and brand awareness.
  • Drive annual and quarterly marketing planning and forecasting, including budget allocation recommendations.
  • Build and maintain projected lifetime value (LTV) models to support acquisition and retention strategy.
  • Analyze the full B2B funnel from awareness through closed-won revenue to identify friction points and growth opportunities.
  • Partner with RevOps to ensure marketing data from HubSpot and Salesforce remains a reliable single source of truth.
  • Serve as a technical lead and mentor senior analysts, setting standards for analytical excellence across the team.
  • Translate complex data into clear executive-level narratives that inform marketing strategy and investment decisions.

Requirements

  • Extensive experience in marketing analytics, specifically in B2B SaaS or high-growth enterprise environments.
  • Proven experience designing and driving multi-touch attribution modeling for marketing and top-of-funnel streams.
  • Deep understanding of non-paid marketing channels, including organic growth, brand health, and share of voice reporting.
  • Experience working across the full technical stack from Snowflake to dbt and BI tools.
  • Experience navigating CRM and automation systems such as Salesforce and HubSpot.
  • Experience with modern BI tools such as Sigma, Tableau, or Looker.
  • Ability to communicate complex data clearly to executives and stakeholders.
  • Professional fluency in written and spoken English.
  • Strong automation and AI capabilities.
  • Experience working remotely is a plus, but not required.

Benefits

  • Annual salary range of $52,600 to $147,950 USD.
  • Fair, unbiased compensation with pay equity and location-based pay practices.
  • Stock options.
  • Work from anywhere.
  • Flexible paid time off.
  • Flexible working hours in an async work environment.
  • 16 weeks of paid parental leave.
  • Mental health support services.
  • Learning budget, home office budget, and IT equipment support.
  • Budget for local in-person social events or co-working spaces.

Interested in this position?

Apply directly on the company website

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