Senior Analyst, Marketing Analytics & Insights (Remote)

12 hours, 20 minutes ago
Full-time
Senior
Data Science and Analytics
Justworks

Justworks

Justworks offers simple PEO & payroll solutions for small businesses, handling payroll, benefits, HR, and compliance in one platform to free entrepreneurs to focus on growth.

Professional Services
1K-5K
Founded 2012
$143M raised

Description

  • Analyze digital marketing performance across channels including Paid Search, Paid Social, Affiliate, and Programmatic.
  • Conduct deep-dive and ad-hoc analyses to evaluate paid media effectiveness and identify performance drivers.
  • Translate insights from marketing-mix modeling and multi-touch attribution into actionable strategies that improve ROI and guide budget reallocations.
  • Maintain dashboards and reports that track key marketing metrics and KPIs.
  • Streamline reporting processes to surface real-time insights that improve channel performance.
  • Work with marketing, product, engineering, sales, and finance partners to inform strategy and investment decisions.
  • Implement and improve tracking and attribution mechanisms in collaboration with cross-functional teams.
  • Manage key marketing platforms and tools, including MTA/MMM systems such as Hockeystack, to ensure data integrity and process efficiency.
  • Support campaign operations, including budget optimization and allocation.
  • Partner with channel leads to forecast spend and ensure budget alignment across channels.

Requirements

  • 5+ years of B2B experience in marketing analytics, marketing operations, or a related performance marketing role.
  • Experience working in a B2B marketing environment is a plus.
  • Strong analytical skills with the ability to distill complex data into actionable insights.
  • Proficiency in SQL.
  • Experience with Excel, Google Sheets, Tableau, or other BI/reporting platforms.
  • Experience with forecasting, budget modeling, and media effectiveness analysis.
  • Proven track record of using data to drive significant improvements in marketing performance.
  • Excellent communication and storytelling skills with the ability to present analytical findings to diverse audiences.
  • Highly organized, curious, and proactive, with strong attention to detail.
  • Ability to work both collaboratively and independently in a fast-paced, dynamic environment.

Benefits

  • Remote position with a base wage range of $113,460.00 to $143,685.00 per year.
  • Welcoming and casual work environment.
  • Great benefits package.
  • Wellness program offerings.
  • Company retreats.
  • Supportive, entrepreneurial environment.
  • Inclusive workplace with reasonable accommodations available for candidates and employees.

Interested in this position?

Apply directly on the company website

Apply Now

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