CRM & Lifecycle Marketing Specialist (Marketing Automation Specialist) - #35124

8 hours, 25 minutes ago
Full-time
Junior
Marketing and Growth
Recruitment & Search Agency - Headhunter in the Philippines

Recruitment & Search Agency - Headhunter in the Philippines

Manila Recruitment is a top recruitment agency in the Philippines, offering hiring solutions for executive search, IT, developers, managers, and specialized roles. With a database of over 250,000 candidates, we provide innovative headhunting services a...

Professional Services
11-50
Founded 2010

Description

  • Build, QA, and launch lifecycle campaigns across email, SMS, and push channels using CRM and marketing automation platforms.
  • Own end-to-end campaign delivery from briefing and creative setup through audience targeting, scheduling, and reporting.
  • Maintain and optimise automated onboarding, retention, win-back, and churn prevention flows.
  • Design CRM journeys end-to-end, including journey mapping, logic, triggers, and on-brand touchpoints.
  • Create visually compelling email and SMS creative using tools such as Figma or Canva.
  • Translate brand guidelines into CRM-native designs that support deliverability, accessibility, and mobile rendering.
  • Build audience segments using behavioural, transactional, and demographic data.
  • Support personalised messaging and dynamic content based on customer lifecycle stage.
  • Design and run A/B and multivariate tests across subject lines, content, design, offers, and journey logic.
  • Maintain dashboards and reports on CRM performance metrics and surface actionable insights to improve results.
  • Collaborate with creative and marketing teams to review assets and ensure CRM aligns with broader campaign activity.
  • Recommend tools, integrations, and automation opportunities, and share learnings to improve team best practices.

Requirements

  • 2+ years of experience in a CRM or marketing automation role.
  • Agency experience is desired but not essential.
  • Strong organisational skills with the ability to manage multiple projects and tight deadlines.
  • A genuine eye for design with an understanding of layout, hierarchy, and premium CRM presentation.
  • Hands-on experience with Figma, Canva, or similar design tools.
  • Strong analytical and problem-solving skills with a proactive, solution-oriented mindset.
  • Ability to communicate effectively in writing and verbally with executives, leadership, project teams, and peers.
  • Exceptional attention to detail.
  • Self-starter who works well independently and as part of a team.
  • Experience in a fast-paced, challenge-driven environment and interest in long-term career growth within the company.

Interested in this position?

Apply directly on the company website

Apply Now

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