Headspace

Headspace is a top meditation app dedicated to improving global health and happiness through guided meditations and mindfulness practices.

Family Services

Consumer Discretionary

51-250 (100)

Founded 2010

$276M raised

5 open positions

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CRM Systems & Lifecycle Manager

1 month ago

United States

Full-time

Senior

Email Marketing Manager

Marketing and Growth

Amplitude CSS Databricks Email Marketing HTML SQL Tableau

Apply Now

Headspace

Headspace is a top meditation app dedicated to improving global health and happiness through guided meditations and mindfulness practices.

Family Services

51-250

Founded 2010

$276M raised

View All Jobs 5

Description

Own the data foundation for lifecycle marketing by assessing Braze attributes, events, and entitlements, identifying gaps, and translating needs into clear requirements for Engineering and Data.
Partner with Engineering and Data as a technical peer on schema design, data availability, and downstream CRM impact.
Maintain and evolve Braze data integrity by auditing segments and validating attribute and event data against expected behavior.
Build and maintain documentation of CRM data architecture, including data flows, reliability, and known gaps or risks.
Evaluate new data capabilities and Braze features through a systems lens to determine infrastructure fit and data requirements.
Identify structural limitations in the CRM stack that constrain lifecycle performance and build prioritized cases for resolving them.
Support lifecycle and marketing operations on core initiatives such as the monthly newsletter and always-on engagement programs.
Own the technical build and execution of campaigns across email, push, in-app, and SMS channels in Braze.
Design, execute, and analyze A/B and multivariate experiments, then deliver reporting and recommendations to stakeholders.
Support B2B client launches and migrations in partnership with Marketing Ops, and monitor campaign performance across channels.

Requirements

5+ years of experience in marketing operations or CRM with ownership of technical execution and lifecycle systems.
Experience working in event-based data models and the ability to read and write data specs.
Deep expertise in Braze, including campaign and Canvas builds, segmentation, Liquid Logic, and performance reporting.
Strong understanding of multi-channel best practices, deliverability, and data protection laws.
Experience designing and interpreting A/B and multivariate experiments.
Ability to run projects from start to finish with minimal oversight and manage multiple priorities, stakeholders, and workstreams simultaneously.
Comfort making judgment calls with incomplete information and re-prioritizing quickly as business needs change.
Confidence collaborating, interpreting feedback into action, and pushing back constructively when needed.
Data-driven reporting skills for campaign performance analysis.
Hands-on experience using AI tools to accelerate technical work, such as drafting Liquid Logic, building reporting frameworks, or automating documentation.
SQL or Databricks exposure is a plus.
Braze certification is strongly preferred.
Experience with Liquid Logic is highly preferred.
Experience with Amplitude or Tableau is a plus.
Intermediate knowledge of HTML and CSS as it relates to email.
Candidates must permanently reside in the US full-time.
For candidates in the greater San Francisco area, the role follows a hybrid schedule with 3 days per week in office.

Benefits

Base salary range of $79,000-$110,000 plus equity and benefits.
Comprehensive healthcare coverage.
Monthly wellness stipend.
Retirement savings match.
Lifetime Headspace membership.
Generous parental leave.
Remote work in the US, with a hybrid option for San Francisco-based candidates.
Stock awards as part of the total rewards package.

Interested in this position?

Apply directly on the company website

Apply Now

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