RemoteLeaf Logo
Log in Sign up

Director, Performance Marketing

1 day, 17 hours ago
United States
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Affiliate Marketing CRM Digital Marketing Email Marketing Google Analytics Looker Segment SEO Social Media Marketing SQL Tableau
Apply Now
Puck

Puck

Puck helps great teams find great teammates through employer branding, conversations, and authentic candidate engagement, using personalized automation to enhance the candidate experience and improve hiring metrics.

Internet Software & Services
1-10
Founded 2020
View All Jobs 18

Description

  • Own and scale CRM strategy across email, SMS, push, and in-app channels for acquisition, onboarding, nurture, upsell, cross-sell, reactivation, and win-back.
  • Design segmentation, personalization, send cadence, and content frameworks based on user state and predicted value.
  • Develop referral, loyalty, and lead magnet programs and coordinate with paid media to retarget and suppress audiences efficiently.
  • Partner with eCommerce and Product teams to improve capture surfaces, product detail pages, landing pages, and checkout conversion.
  • Lead planning and buying for offline media channels including TV/CTV, OOH, print, audio/radio, and direct mail.
  • Build geo-first test plans and manage creative rotation, flighting, and rate negotiations for offline campaigns.
  • Oversee digital performance channels including Search, Social, Programmatic, Affiliates, and Marketplaces.
  • Shape measurement strategy across MMM, MTA, geo-experiments, lift studies, holdouts, incrementality testing, attribution, and forecasting.
  • Lead SEO strategy across technical, content, and authority initiatives to grow qualified traffic and conversion.
  • Build and manage a performance creative engine with rapid testing, modular assets, briefs, and channel-specific test matrices.
  • Hire, develop, and mentor channel owners, CRM managers, and analysts while running weekly performance reviews and roadmap prioritization.
  • Ensure marketing operations comply with privacy, consent, and deliverability standards.

Requirements

  • 12+ years of experience in performance media and CRM/SEO with leadership across online and offline channels.
  • Proven ownership of LTV:CAC, payback, and incrementality at scale.
  • Deep experience planning and buying TV/CTV, OOH, and print, including geo-testing and lift analysis.
  • Lifecycle marketing expertise across email, SMS, push, and in-app channels with segmentation and personalization at scale.
  • Strong measurement background with MMM design and vendor management, MTA, geo-experiments, platform lift studies, holdouts, and causal inference basics.
  • Experience with GA4 or equivalent analytics tools, a CDP such as Segment or mParticle, attribution tools such as AppsFlyer or Adjust, BI tools such as Looker or Tableau, testing platforms, and CRM tools such as Braze, Iterable, or SFMC.
  • Advanced Excel or Google Sheets skills; SQL familiarity preferred.
  • Clear communication skills with executive-ready narratives and concise recommendations.
  • Excellent project management and prioritization skills.
  • BA required; MBA preferred.

Benefits

  • Base salary range of $200,000-$230,000, depending on experience and geographic location.
  • Free whole-body scans for team members.
  • Flexible vacation policy.
  • Prenuvo Commuter Benefits Plan to help cover transit and parking costs.
  • 401(k) retirement savings plan for eligible employees.
  • Opportunities for growth and internal development.
  • Weekly team gatherings to connect, share, and socialize.
  • Opportunity to make a positive impact on people’s lives through preventative healthcare.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Vox Media

Associate Performance Marketing Manager, Eater (Temporary)

Vox Media 1K-5K Internet Software & Services

Eater, part of Vox Media, is hiring a temporary remote marketing manager to lead mobile app promotion and growth through paid and organic campaigns focused on driving downloads and engagement.

United States Full-time Junior Digital Marketing Manager
$78k-$85k
Copywriting Google Analytics Social Media Marketing
1 day, 9 hours ago
Sporty Group

Performance Marketing Manager, Paid Social

Sporty Group 51-250 Media

Performance Marketing Manager at an international company leading paid social user acquisition campaigns across web and app platforms, focused on scaling performance in diverse markets.

Europe Middle East Africa Full-time Mid Level Digital Marketing Manager
Digital Marketing Google Analytics Metabase Power BI Tableau TikTok
1 day, 11 hours ago
Sporty Group

Performance Marketing Lead – African Markets

Sporty Group 51-250 Media

Performance Marketing Lead at a company scaling across African markets, responsible for defining the regional growth strategy and guiding performance-driven media investment to support business expansion.

Europe Middle East Africa Lead Digital Marketing Manager
Google Ads Google Analytics Metabase Power BI Tableau TikTok
1 day, 14 hours ago
Samsara

Sr. Performance Marketing Manager, Affiliates & Lead Buy Content Syn

Samsara 1K-5K IT Services

Samsara is hiring a remote Performance Marketing Manager in the United States to own lead buying, content syndication, and affiliate advertising programs that generate qualified pipeline and improve ROI across a multi-market B2B environment.

United States Full-time Senior Digital Marketing Manager
$100k-$168k
Affiliate Marketing CRM Salesforce
1 day, 14 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers