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Marketing Specialist

1 month ago
United States, Canada
Full-time
Junior
Marketing Specialist
Marketing and Growth
Asana Copywriting Email Marketing HubSpot Salesforce SEO Social Media Marketing
Apply Now
Prosci

Prosci

Prosci is a global leader in change management solutions, offering research-based tools, training, and consulting services to help organizations effectively manage the people side of change. With a focus on the Prosci ADKAR Model and a proven track rec...

Professional Services
251-1K
Founded 1994
View All Jobs 9

Description

  • Plan and execute end-to-end marketing initiatives across email, social media, events, webinars, and campaigns.
  • Collaborate with Sales and Training teams to align marketing activities with business goals, revenue targets, and pipeline needs.
  • Support demand generation for enterprise offerings and non-training revenue streams, including advisory and licensing programs.
  • Assist with account-based marketing campaigns for key enterprise accounts through custom content and multi-touch engagement.
  • Execute regional vertical marketing initiatives through partnerships, events, webinars, and industry-focused campaigns.
  • Source and coordinate case studies, testimonials, and references for verticals and key market segments.
  • Support digital marketing efforts such as SEO, SEA, content syndication, and LinkedIn advertising.
  • Manage and create regional social media content that positions Prosci as a thought leader.
  • Partner with internal marketing, sales, delivery, and operations teams to align strategy, channels, tactics, and reporting.
  • Track campaign performance, analyze results, and provide data-driven recommendations to improve future plans and resource allocation.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
  • 2+ years of professional services marketing experience in a B2B setting.
  • Experience executing multi-channel B2B marketing campaigns from concept through execution and reporting.
  • Experience supporting sales teams with lead generation, nurture programs, and pipeline contribution.
  • Must have experience using HubSpot, or a similar marketing platform.
  • Proficiency with Office 365, Salesforce CRM, LinkedIn Advertising, and LinkedIn Navigator.
  • Experience with Asana or a similar project management tool for campaign coordination and workflow management.
  • Strong written and verbal communication skills, including copywriting for multiple marketing channels.
  • Strong organizational skills, attention to detail, and ability to manage timelines and priorities.
  • Strong analytical skills to interpret ROI and marketing KPI performance.
  • Basic design skills with Canva, Adobe Creative Suite, or similar tools are preferred.
  • French-speaking proficiency is an asset.
  • Ability to travel up to 4 times per year for internal meetings and industry events.
  • Must be authorized or able to work remotely in the US or Canada.

Benefits

  • Projected annual base salary of $66,000 to $82,000 USD, depending on qualifications and experience.
  • Eligibility for the company bonus program.
  • Remote work with candidates considered in the US or Canada.
  • Generous flexible paid time off, holidays, and volunteer time.
  • Medical, dental, and vision insurance.
  • Short-term and long-term disability coverage, plus life insurance.
  • Pet insurance and 401(k) with company matching.
  • Access to LinkedIn Learning and opportunities for collaboration through a mostly virtual culture and in-person team events.

Interested in this position?

Apply directly on the company website

Apply Now

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