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Director, Demand Generation

1 day, 8 hours ago
United States, Canada
Full-time
Lead
Head of Marketing
Sales and Business Development
Content Marketing CRM Digital Marketing HubSpot Salesforce
Apply Now
Prosci

Prosci

Prosci is a global leader in change management solutions, offering research-based tools, training, and consulting services to help organizations effectively manage the people side of change. With a focus on the Prosci ADKAR Model and a proven track rec...

Professional Services
251-1K
Founded 1994
View All Jobs 14

Description

  • Develop quarterly and annual demand generation plans aligned with business and marketing objectives.
  • Partner with RevOps to develop and execute a global ABM strategy and lead integrated campaigns.
  • Build repeatable campaign processes and best practices that improve speed, consistency, and performance.
  • Manage campaign calendars, priorities, and resource alignment across marketing functions.
  • Establish clear reporting and global standards for demand generation processes.
  • Partner with Sales and RevOps to support enterprise growth priorities and account expansion.
  • Develop and execute account-based and account-engagement programs for target organizations.
  • Improve buying-group engagement and opportunity progression through coordinated marketing activities.
  • Drive demand generation initiatives that support public programs, memberships, and digital offerings.
  • Improve lead-to-registration and lead-to-customer conversion rates through testing, optimization, and audience targeting.
  • Develop nurture programs that increase engagement, retention, and expansion.
  • Serve as the central orchestrator for integrated conversion marketing campaigns across Brand, Content, Product Marketing, Digital Experience, Regional Marketing, Sales, and RevOps.
  • Lead campaign planning processes that align messaging, content, channels, timelines, and measurement across functions.
  • Translate business priorities into coordinated marketing programs that drive awareness, engagement, pipeline, registrations, and revenue.
  • Lead, coach, and develop a small demand generation team.
  • Establish clear goals, performance expectations, and development plans for the team.

Requirements

  • 10+ years of progressive B2B marketing experience.
  • 5+ years leading demand generation, growth marketing, or revenue-focused marketing teams.
  • Experience supporting both digital/self-service and enterprise sales motions.
  • Demonstrated success driving qualified pipeline growth in a B2B environment.
  • Experience leading integrated campaigns across multiple channels.
  • Strong understanding of marketing automation, CRM systems, and modern demand generation practices.
  • Experience partnering closely with Sales and RevOps teams.
  • Strong analytical, strategic, and business acumen.
  • HubSpot experience.
  • Salesforce experience.
  • Excellent planning skills and a data-driven approach.
  • Ability to think innovatively, solve problems, and manage complexity in a matrixed environment.
  • Experience in professional services, training, consulting, SaaS, leadership development, or enterprise education environments (preferred).
  • Experience with Account-Based Marketing (ABM) programs (preferred).
  • Global marketing experience (preferred).
  • Experience working with HubSpot and Salesforce ecosystems (preferred).
  • Experience marketing to both individual buyers and enterprise decision-makers (preferred).
  • Travel required 4-5 times per year for team meetings and company events.
  • Remote role open to candidates in the US and Canada.

Benefits

  • Projected annual base salary of $150,000 to $190,000 USD, depending on qualifications and experience.
  • Eligibility for the company bonus program.
  • Comprehensive wellness benefits.
  • Generous flexible paid time off, holidays, and volunteer time.
  • Medical, dental, vision, long-term disability, and short-term disability coverage.
  • Life insurance and pet insurance.
  • 401(k) with company matching.
  • Access to LinkedIn Learning.

Interested in this position?

Apply directly on the company website

Apply Now

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