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Digital Marketing Manager - B2B SaaS

3 weeks, 6 days ago
United Kingdom
Full-time
Senior
Digital Marketing Manager
Sales and Business Development
Content Marketing CRM Email Marketing Google Ads HubSpot LinkedIn Ads Salesforce SEO
Apply Now
EQL Tech

EQL Tech

EQL Tech specializes in providing recruitment solutions for AI-native startups and tech scaleups, focusing on connecting them with top-tier sales, go-to-market, and engineering talent to support their growth in global markets.

Internet Software & Services
View All Jobs 6

Description

  • Plan, build, and run demand generation campaigns across healthcare, police and blue light, local authorities, and mid-market enterprise segments.
  • Own the CRM end to end, including workflows, lead scoring, lifecycle stages, lead routing, segmentation, nurture sequences, and custom attribution.
  • Set strategy and performance targets for external SEO and paid media agencies, and hold them accountable to commercial outcomes.
  • Write marketing content for websites, email, LinkedIn, and sales enablement materials tailored to different senior audiences.
  • Own the marketing reporting layer, including channel mix, attribution, pipeline contribution, and ROI.
  • Build dashboards and reporting that give leadership a clear view of what is working and what is not.
  • Source industry voices and support webinars and events, including LT Show and sector conferences.
  • Use AI tools to make the marketing function faster and more effective.
  • Work closely within the commercial function and report directly to the Chief Commercial Officer.

Requirements

  • 5+ years of experience in B2B marketing with a track record of generating qualified pipeline.
  • Deep CRM experience in HubSpot or Salesforce, including advanced workflows, lead scoring, and custom attribution.
  • Experience managing external agencies with genuine accountability for outcomes.
  • Strong writing ability across different senior and professional audiences.
  • Comfort working with data and analytics to assess performance and ROI.
  • A working understanding of strong LinkedIn presence in a long B2B sales cycle, with a personal profile that reflects it.
  • Background in B2B SaaS, EdTech, HR Tech, GovTech, or another regulated sector.
  • Genuine, active use of AI tools in current work.
  • Ability to travel to Swansea for anchored in-person moments when needed.
  • Strong track record and attitude, with flexibility if one or two requirements are not fully met.

Benefits

  • Salary up to £50,000 depending on experience.
  • 25 days annual leave plus public holidays.
  • Salary sacrifice pension with employer contributions.
  • Remote-first working with travel support for in-person days.
  • Home office setup allowance.
  • Opportunity for real ownership and room to grow with the business.

Interested in this position?

Apply directly on the company website

Apply Now

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