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Digital Marketing Manager - B2B SaaS

1 day, 3 hours ago
United Kingdom
Full-time
Senior
Digital Marketing Manager
Sales and Business Development
Content Marketing CRM Email Marketing Google Ads HubSpot LinkedIn Ads Salesforce SEO
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EQL Tech

EQL Tech

EQL Tech specializes in providing recruitment solutions for AI-native startups and tech scaleups, focusing on connecting them with top-tier sales, go-to-market, and engineering talent to support their growth in global markets.

Internet Software & Services
View All Jobs 7

Description

  • Plan, build, and run demand generation campaigns across healthcare, police and blue light, local authorities, and mid-market enterprise segments.
  • Own the CRM end to end, including workflows, lead scoring, lifecycle stages, lead routing, segmentation, nurture sequences, and custom attribution.
  • Set strategy and performance targets for external SEO and paid media agencies, and hold them accountable to commercial outcomes.
  • Write marketing content for websites, email, LinkedIn, and sales enablement materials tailored to different senior audiences.
  • Own the marketing reporting layer, including channel mix, attribution, pipeline contribution, and ROI.
  • Build dashboards and reporting that give leadership a clear view of what is working and what is not.
  • Source industry voices and support webinars and events, including LT Show and sector conferences.
  • Use AI tools to make the marketing function faster and more effective.
  • Work closely within the commercial function and report directly to the Chief Commercial Officer.

Requirements

  • 5+ years of experience in B2B marketing with a track record of generating qualified pipeline.
  • Deep CRM experience in HubSpot or Salesforce, including advanced workflows, lead scoring, and custom attribution.
  • Experience managing external agencies with genuine accountability for outcomes.
  • Strong writing ability across different senior and professional audiences.
  • Comfort working with data and analytics to assess performance and ROI.
  • A working understanding of strong LinkedIn presence in a long B2B sales cycle, with a personal profile that reflects it.
  • Background in B2B SaaS, EdTech, HR Tech, GovTech, or another regulated sector.
  • Genuine, active use of AI tools in current work.
  • Ability to travel to Swansea for anchored in-person moments when needed.
  • Strong track record and attitude, with flexibility if one or two requirements are not fully met.

Benefits

  • Salary up to £50,000 depending on experience.
  • 25 days annual leave plus public holidays.
  • Salary sacrifice pension with employer contributions.
  • Remote-first working with travel support for in-person days.
  • Home office setup allowance.
  • Opportunity for real ownership and room to grow with the business.

Interested in this position?

Apply directly on the company website

Apply Now

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