Chief Marketing Officer (CMO)

1 month, 1 week ago
Full-time
Executive
Marketing and Growth

Prop Firm Match

A prop-trading comparison and research platform that helps traders compare proprietary trading firms, read verified reviews, evaluate challenge rules, access discounts and offers, and use comparison tools. The site also provides educational content, industry news, loyalty rewards, and affiliate and partner programs.

Financial Services
51-200
Founded 2023

Description

  • Own PFM’s global brand positioning, voice, visual identity, and reputation across customer touchpoints.
  • Lead PR, thought leadership, events, and community presence, including Prop Firm Expo.
  • Build and maintain PFM’s senior network within the prop trading industry.
  • Own growth across web, social, paid, owned media, and community channels.
  • Set, defend, and optimize CAC, payback, and channel ROI targets.
  • Run experimentation and budget reallocation cycles to improve demand-engine efficiency.
  • Build out and structure the four marketing pillars: Brand & Comms, Growth, Owned Media, and Community & Partnerships.
  • Hire and develop senior marketing leaders, including GTM, PR, and Growth leads.
  • Coach existing team members and establish the operating cadence for the marketing function.
  • Own marketing performance, attribution, and budget reporting, including marketing-sourced revenue to senior leadership.

Requirements

  • 10+ years of progressive marketing leadership experience, such as CMO, VP Marketing, or Head of Marketing in a high-growth company.
  • Multi-channel fluency across brand, performance, and lifecycle marketing.
  • Strong commercial and analytical mindset with comfort owning CAC, payback, and channel ROI targets.
  • Proven experience recruiting, structuring, and developing a marketing function end-to-end.
  • Experience building audience growth through social and creator platforms.
  • Comfort with modern marketing technology, attribution tools, and AI/automation.
  • Predominantly B2C marketing experience, with secondary comfort in B2B partnership marketing.
  • Track record of scaling marketing in a scale-up environment.
  • Excellent async written communication skills in a remote-first environment.
  • Fintech, trading, crypto, or adjacent consumer finance background is preferred.
  • SEO depth is a plus, as it is currently PFM’s strongest channel.
  • Experience with international market expansion playbooks is preferred.
  • Prior experience building senior marketing leadership layers from scratch is preferred.
  • EU/UK timezone preferred, or MENA with at least 4 hours of overlap with CET hours.
  • Full-time availability with occasional travel to Dubai HQ.

Benefits

  • $15,000–$25,000 per month gross compensation.
  • Performance-linked variable compensation.
  • Equity participation on top of base pay.
  • Remote-first work setup.
  • Flexible working hours with reasonable CET overlap.
  • Occasional travel to Dubai HQ for leadership meetings and partner events.
  • Paid real-world task during the hiring process.
  • Transparent hiring process with clear feedback and a structured timeline.

Interested in this position?

Apply directly on the company website

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