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Director, International Marketing

16 hours ago
Canada
Full-time
Executive
Head of Marketing
Marketing and Growth
Apply Now
Motive

Motive

Motive (ex KeepTruckin) provides AI dashcams, ELD compliance, GPS tracking, and fleet management solutions to over 120,000 businesses in the physical economy, enhancing safety, productivity, and profitability.

Road & Rail
1K-5K
Founded 2011
$567M raised
View All Jobs 11

Description

  • Own the go-to-market strategy and growth targets for expansion across Mexico, the UK, and Canada.
  • Define market entry and scaling plans, including prioritization, sequencing, localization requirements, and executive investment cases.
  • Build, lead, and develop regional marketers and agency partners to execute local campaigns and demand generation.
  • Set the operating cadence for cross-functional teams including Field Marketing, Sales, Partnerships, Demand Generation, Communications, and Product Marketing.
  • Lead market research and competitive analysis to identify whitespace, regulatory factors, buyer behavior, and regional needs.
  • Establish and manage strategic partnerships that improve credibility and pipeline in each market.
  • Partner with Sales and Marketing leadership to build pipeline coverage models, account targeting, and territory strategy.
  • Adapt messaging and positioning for each market while maintaining brand consistency.
  • Define success metrics, reporting frameworks, and ROI analysis with Rev Ops and Marketing Ops, and present findings to executives.
  • Run test-and-learn programs and build repeatable playbooks for future geographic expansion.

Requirements

  • 10+ years of experience in B2B marketing, including significant international, regional, or new-market leadership experience.
  • 3+ years of experience directly managing people and/or leading cross-functional or matrixed teams.
  • Proven track record of building and scaling go-to-market strategy in international markets, ideally in LATAM, the EU/UK, Canada, or similar regions.
  • Experience translating market strategy into measurable commercial outcomes such as pipeline, revenue, or market share.
  • Experience partnering with senior Sales, Marketing, and executive leadership to align strategy with revenue goals.
  • Strong budget management, vendor negotiation, and resource prioritization skills across multiple markets.
  • Excellent executive communication and presentation skills.
  • Comfort working in ambiguity and shifting priorities, with a builder mindset.
  • Ability to travel internationally quarterly and as needed.
  • Bachelor’s degree required; MBA or equivalent advanced experience preferred.
  • Direct experience launching or scaling a company’s presence in LATAM, the EU/UK, and/or Canada preferred.
  • Fluency or working proficiency in Spanish, in addition to English, preferred.
  • Experience in B2B enterprise tech, SaaS, logistics, fleet, or related industrial sectors is a plus.
  • Experience with account-based marketing and sales-led go-to-market motions at scale preferred.
  • Background in management consulting, corporate strategy, or international expansion functions preferred.
  • Experience establishing regulatory, compliance, or localization requirements for new-market launches preferred.
  • Must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations.

Benefits

  • Compensation range of CAD $162,000–$224,000 for Canada.
  • Restricted stock units may be included in total compensation for certain roles.
  • Health, pharmacy, optical, and dental coverage.
  • Paid time off and sick time off.
  • Short-term and long-term disability coverage.
  • Life insurance.
  • 401(k) contribution.
  • Eligibility-based benefits program.

Interested in this position?

Apply directly on the company website

Apply Now

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