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Director, International Marketing

2 weeks, 6 days ago
United States
Full-time
Executive
Head of Marketing
Sales and Business Development
Apply Now
Motive

Motive

Motive (ex KeepTruckin) provides AI dashcams, ELD compliance, GPS tracking, and fleet management solutions to over 120,000 businesses in the physical economy, enhancing safety, productivity, and profitability.

Road & Rail
1K-5K
Founded 2011
$567M raised
View All Jobs 19

Description

  • Own the go-to-market strategy and growth targets for expansion across Mexico, the UK, and Canada.
  • Define market entry and scaling plans, including prioritization, localization, sequencing, and executive investment cases.
  • Build, lead, and develop a small team of regional marketers and/or agency partners.
  • Set the operating cadence for cross-functional in-market activation across Field Marketing, Sales, Partnerships, Demand Generation, Communications, and Product Marketing.
  • Lead market research and competitive analysis to inform strategy, including whitespace, regulation, buyer behavior, and regional needs.
  • Establish strategic partnerships with channel, technology, and regional partners to accelerate credibility and pipeline.
  • Partner with Sales and Marketing leadership on pipeline coverage, account targeting, and territory strategy.
  • Adapt messaging and positioning for each market while maintaining brand consistency.
  • Define success metrics and reporting frameworks for market maturity, pipeline contribution, and ROI.
  • Run test-and-learn programs to determine where to invest, pivot, or exit.
  • Manage budget allocation across markets and vendors.
  • Build repeatable playbooks for market entry, announcements, and growth strategies for future expansion.
  • Represent new markets strategy in leadership and board-level discussions.

Requirements

  • 10+ years of experience in B2B marketing, with significant international, regional, or new market leadership experience.
  • 3+ years of experience directly managing people and/or leading cross-functional or matrixed teams.
  • Proven experience building and scaling go-to-market strategy in international markets, ideally in LATAM, the EU/UK, Canada, or comparable regions.
  • Demonstrated ability to translate market strategy into measurable commercial outcomes such as pipeline, revenue, or market share.
  • Experience partnering with senior Sales, Marketing, and executive leadership to align strategy with revenue goals.
  • Strong command of budget management, vendor negotiation, and resource prioritization across multiple markets.
  • Excellent executive communication and presentation skills, including presenting to senior leadership.
  • Comfort working in ambiguity and shifting between competing regional priorities in a builder mindset.
  • Ability to travel internationally quarterly and as needed.
  • Bachelor’s degree required; MBA or equivalent advanced experience preferred.
  • Direct experience launching or scaling a company’s presence in LATAM, the EU/UK, and/or Canada is preferred.
  • Fluency or working proficiency in Spanish, in addition to English, is preferred.
  • Experience in B2B enterprise tech, SaaS, technology, logistics, fleet, or related industrial sectors is a nice to have.
  • Experience with account-based marketing and sales-led go-to-market motions at scale is preferred.
  • Background in management consulting, corporate strategy, or international expansion functions is preferred.
  • Experience establishing regulatory, compliance, or localization requirements for new-market launches is preferred.
  • Must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations.

Benefits

  • Compensation range of $156,000–$215,000 USD for the United States, depending on location.
  • Restricted stock units may be included for certain roles.
  • Health, pharmacy, optical, and dental benefits.
  • Paid time off and sick time off.
  • Short-term and long-term disability coverage.
  • Life insurance.
  • 401(k) contribution.
  • Eligible in-person interviews or new-hire training may be held at global offices.

Interested in this position?

Apply directly on the company website

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