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Director Channel Demand & Digital

11 hours, 48 minutes ago
United Kingdom
Full-time
Executive
Lead Generation Specialist
Sales and Business Development
Digital Marketing HubSpot
Apply Now
Promethean

Promethean

Promethean is a global education technology company that focuses on transforming the way the world learns and collaborates. They provide interactive displays, software, and solutions for education to enhance student engagement and productivity. With a ...

Diversified Consumer Services
251-1K
Founded 1997
View All Jobs 3

Description

  • Define and execute a global channel demand generation strategy aligned to revenue targets.
  • Develop tiered partner marketing frameworks based on partner type, maturity, and growth potential.
  • Own integrated, multi-channel campaigns designed for partner execution and co-marketing.
  • Translate corporate messaging into partner-ready programs and scalable campaign kits.
  • Oversee campaign execution, including timelines, quality, scalability, and standardization across regions and partners.
  • Drive partner activation by providing tools, training, guidance, and co-marketing motions.
  • Own channel-sourced and channel-influenced pipeline reporting, attribution, and performance optimization.
  • Lead the strategy, allocation, and governance of Market Development Funds (MDF) to maximize pipeline ROI.
  • Lead the digital marketing team and reorient digital efforts toward channel-leveraged demand.
  • Align closely with Sales, Channel, Product Marketing, and Finance to ensure coordinated demand programs and MDF execution.

Requirements

  • 10+ years in B2B marketing, with significant experience in global channel marketing and demand generation.
  • Proven track record of driving measurable pipeline growth through partners.
  • Experience leading integrated campaigns in complex, multi-segment environments.
  • Strong analytical mindset with expertise in marketing metrics, attribution, and ROI.
  • Experience working closely with Sales and Channel leadership in a revenue-driven model.
  • Excellent leadership, communication, and cross-functional collaboration skills.
  • Bachelor’s degree in marketing or business.
  • Knowledge of SFDC, HubSpot, or similar marketing platforms is advantageous.

Benefits

  • Base salary range of £84,000-£115,500 plus bonus eligibility.
  • Private Medical Insurance.
  • Life Assurance.
  • Pension Program.
  • Parental Leave Program.
  • 26 days of paid annual leave plus bank holidays.
  • Additional paid leave for a birthday day off, multicultural day off, and two volunteering days.
  • Well-Being Programs and a Reward and Recognition Program.

Interested in this position?

Apply directly on the company website

Apply Now

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