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Director, Growth Marketing

1 week, 3 days ago
Canada
Full-time
Executive
Growth Marketing Manager
Marketing and Growth
Content Marketing SEM SEO
Apply Now
Plooto

Plooto

Plooto is the ultimate all-in-one accounts payable and receivable software, simplifying financial processes and empowering businesses to grow with ease.

Internet Software & Services
51-250
Founded 2015
$26M raised
View All Jobs 5

Description

  • Own demand generation strategy and inbound pipeline for the accounting firm channel.
  • Scale direct and self-serve acquisition while managing CAC and payback.
  • Own growth economics, including demand waterfalls, funnel conversion, CAC, payback, and performance by motion.
  • Develop cross-sell, upsell, and lifecycle programs to increase ARPU and customer expansion.
  • Set the multi-channel strategy across paid media, SEM/SEO/AEO, lifecycle, webinars, and content.
  • Lead continuous website conversion-rate optimization across landing pages, signup, and key conversion paths.
  • Build attribution, reporting, experimentation, automation, and AI-enabled growth systems with MarketingOps and RevOps.
  • Partner with Sales, Product, Data, Finance, and Payments Strategy to improve the customer journey and pipeline quality.
  • Lead and develop a lean growth marketing team while remaining hands-on in strategy, analysis, and experimentation.

Requirements

  • Proven experience building a demand or growth engine from an immature starting point.
  • Experience owning CAC, payback, funnel models, cohort performance, and channel efficiency.
  • Experience driving high-volume, low-ACV SMB growth rather than an enterprise or ABM-only motion.
  • Experience generating demand for sales-led motions, preferably through channels, partners, or intermediaries.
  • Fluency in both sales-led demand generation and self-serve or product-led growth.
  • Hands-on experience across paid media, SEM/SEO/AEO, lifecycle, nurture, webinars, and content marketing.
  • Experience owning websites and structured CRO or experimentation programs, ideally for self-serve or PLG funnels.
  • Experience managing both customer acquisition and expansion or ARPU programs.
  • Daily AI usage with demonstrated leverage and a clear perspective on effective applications.
  • Hands-on leadership style and executive-level collaboration with Sales, Product, Data, and Finance.
  • Canadian market knowledge and residence in Canada.
  • Experience marketing to accountants, bookkeepers, tax professionals, advisor networks, resellers, or franchises is strongly preferred.
  • Experience in SMB fintech, payments, payroll, practice management, or vertical SaaS is strongly preferred.

Benefits

  • Inclusive workplace committed to diverse perspectives and accessibility accommodations.
  • Opportunity to work on payment automation software serving more than 14,000 businesses.
  • Small-team environment with opportunities to shape Plooto’s growth strategy and operations.
  • Compensation determined based on the successful candidate’s knowledge, skills, experience, and role alignment.

Interested in this position?

Apply directly on the company website

Apply Now

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