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Director, Growth Marketing - US Remote

1 month, 4 weeks ago
United States
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
Content Marketing Facebook Ads Google Ads Google Analytics LinkedIn Ads Salesforce SEO
Apply Now
PerfectServe

PerfectServe

PerfectServe provides a comprehensive and secure care team collaboration platform designed to optimize provider scheduling and streamline clinical communication, thereby enhancing patient care and ensuring HIPAA compliance.

Internet Software & Services
251-1K
Founded 2000
$33M raised
View All Jobs 19

Description

  • Assess, coach, and develop the demand generation team while building individual development plans and closing skill gaps.
  • Set performance expectations and foster a culture of accountability, experimentation, and continuous improvement.
  • Lead both the strategic and tactical execution of demand generation initiatives across the full buyer journey.
  • Own marketing-sourced pipeline targets and the contribution of marketing to bookings.
  • Scale and optimize multi-channel campaigns across paid search, paid social, display, email nurture, webinars, and interactive content.
  • Manage budget allocation and pacing across channels and segments to support lead flow and revenue goals.
  • Partner with paid media agencies and external consultants to guide strategy, review performance, and improve creative and targeting.
  • Own the organic growth strategy, including SEO and AI Engine Optimization, and direct content workflows for TOFU, MOFU, and BOFU content.
  • Drive conversion rate optimization across landing pages, forms, and key conversion points in the funnel.
  • Track full-funnel performance, interpret data to identify root causes, and design experiments to improve conversion and speed through the funnel.
  • Partner with Sales and Marketing Operations on attribution, reporting, funnel definitions, lead scoring, routing, and handoff criteria.
  • Collaborate with Sales Leadership to improve speed-to-lead, response SLAs, and lead quality feedback loops.

Requirements

  • 7–10+ years of progressive experience in B2B demand generation.
  • At least 3 years of people-leadership experience managing and developing a team.
  • Experience operating across SMB, mid-market, and enterprise segments with varying sales cycle lengths and buyer complexity.
  • Proven track record of owning marketing-sourced pipeline targets and delivering measurable revenue impact in a scaled SaaS environment; $75M+ ARR preferred.
  • Strong analytical skills with the ability to interpret data, diagnose problems, and build actionable plans.
  • Deep experience with digital advertising, campaign management, SEO/AEO, CRO, and optimization across paid and organic channels.
  • Hands-on experience with Salesforce, Pardot or Marketo, attribution platforms, 6sense, Clay, Google Analytics, and Google/LinkedIn/Meta ad platforms.
  • AI-first mindset with experience building agentic workflows and using AI tools, with Claude preferred.
  • Experience managing external agency and vendor relationships across paid media, SEO, and creative.
  • A scaling mindset and comfort optimizing an existing growth engine rather than building from scratch.

Benefits

  • Remote-first work environment.
  • Health, dental, vision, life, and disability insurance options available on day one.
  • 401(k) with match and immediate vesting.
  • 17 company holidays, 2 floating holidays, and a competitive paid time off policy.
  • Internal advancement opportunities.
  • Salary range of $140,000–$180,000 USD per year.
  • Mission-driven, high-impact role with direct visibility to the CEO and board.

Interested in this position?

Apply directly on the company website

Apply Now

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