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Director, Growth Marketing - Canada Remote

1 month ago
Canada
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
Content Marketing Facebook Ads Google Ads Google Analytics LinkedIn Ads Salesforce SEO
Apply Now
PerfectServe

PerfectServe

PerfectServe provides a comprehensive and secure care team collaboration platform designed to optimize provider scheduling and streamline clinical communication, thereby enhancing patient care and ensuring HIPAA compliance.

Internet Software & Services
251-1K
Founded 2000
$33M raised
View All Jobs 20

Description

  • Lead, coach, and develop the demand generation team, including performance expectations, development plans, and hiring support as the team scales.
  • Own demand generation strategy and execution across the full buyer journey from awareness through pipeline creation across SMB, mid-market, and enterprise segments.
  • Own 100% of marketing-sourced pipeline and marketing’s contribution to bookings.
  • Plan, manage, and optimize multi-channel campaigns across paid search, paid social, display, email nurture, webinars, and interactive content.
  • Manage budget allocation and pacing across channels and segments to support lead flow, efficiency, and revenue goals.
  • Partner with paid media agencies and external consultants as the main marketing point of contact for strategy, performance review, and creative/targeting iteration.
  • Own organic growth strategy, including SEO and AEO, and manage content workflows for TOFU, MOFU, and BOFU content.
  • Drive conversion rate optimization across landing pages, forms, and other key conversion points to improve lead-to-demo and demo-to-pipeline conversion.
  • Design, test, and optimize automated lead nurture sequences to accelerate funnel progression and re-engage stalled opportunities.
  • Track, analyze, and report on funnel metrics, attribution, pipeline health, and marketing contribution to company goals.
  • Partner with Sales and Marketing Operations to align funnel definitions, lead scoring, routing, handoff criteria, and response SLAs.
  • Use data to identify bottlenecks, surface insights, and design experiments that improve conversion and speed through the funnel.

Requirements

  • 7–10+ years of progressive experience in B2B demand generation.
  • At least 3 years of people leadership experience managing and developing a team.
  • Experience operating across SMB, mid-market, and enterprise segments with different sales cycle lengths and buyer complexity.
  • Proven record of owning marketing-sourced pipeline targets and delivering measurable revenue impact in a scaled SaaS environment; $75M+ ARR preferred.
  • Strong analytical mindset with the ability to interpret data, diagnose problems, and build actionable plans.
  • Deep experience with digital advertising, campaign management, SEO/AEO, CRO, and performance optimization across paid and organic channels.
  • Hands-on experience with Salesforce, Pardot/Marketo, attribution platforms, 6sense, Clay, Google Analytics, and Google/LinkedIn/Meta ad platforms.
  • AI-first mindset with experience building agentic workflows and using AI tools such as Claude, preferred.
  • Experience managing external agency and vendor relationships across paid media, SEO, and creative.
  • A scaling mindset suited to optimizing an established growth engine rather than building from scratch.

Benefits

  • Remote-first work environment.
  • Health, dental, vision, life, and disability insurance options available on day one.
  • 401(k) with company match and immediate vesting.
  • 17 company holidays, 2 floating holidays, and a competitive paid time off policy.
  • Salary range of $160,000-$240,000 CAD per year.
  • Internal advancement opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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