Director Wholesale, Canada

10 hours, 1 minute ago
Full-time
Executive
Sales and Business Development
PAX

PAX

PAX is a leading company in the cannabis industry, offering exceptional vape, flower, and edible products for adults 21+. With a focus on consistent quality and memorable experiences, PAX delivers well-being through pure products and a genuine passion ...

Pharmaceuticals
201-500
Founded 2007

Description

  • Build and execute Canada’s wholesale growth strategy, initially focused on Ontario and expansion into additional provinces.
  • Own and exceed quarterly and annual wholesale revenue, margin, and new-direct-door targets.
  • Identify, prospect, negotiate with, and secure distributors, licensed producers, retail chains, smoke shops, and other strategic accounts.
  • Grow consumables and closed-system sales through brand partners, distributors, and partner sell-through initiatives.
  • Expand the ERA business by securing new brand partners across provinces and navigating provincial consumables approval processes.
  • Manage the full account lifecycle, including contract terms, assortment expansion, inventory velocity, and in-store sell-through.
  • Conduct business reviews with partners using sales, revenue, and inventory forecast data.
  • Deliver product training and support partner activations through trade shows, demos, pop-ups, and new-product rollouts.
  • Provide monthly and quarterly sales forecasts with Supply Chain and Operations, and maintain accurate account, pipeline, and deal data.
  • Manage and mentor the Canadian Wholesale team while monitoring market, pricing, competitive, and regulatory trends.

Requirements

  • 5–8+ years of B2B sales or key account management experience in CPG, consumer electronics, vape/cannabis hardware, closed systems, or lifestyle consumer products.
  • Experience growing cannabis consumables sales, including closed-system offerings, devices, and accessories.
  • Experience leading a national sales channel and navigating provincial market differences and routes to market.
  • Deep familiarity with Canadian wholesale and distribution channels, including smoke shops, dispensaries, licensed producers, and regional chains.
  • Demonstrated success meeting or exceeding multi-million-dollar sales targets and scaling wholesale accounts in Canada.
  • Data-driven experience with sell-through analysis, pipeline management, sales forecasting, and sales execution.
  • Strong interpersonal, presentation, and commercial contract negotiation skills.
  • Proficiency with CRM software, ERP systems, Google Workspace, Excel, and PowerPoint.
  • Ability and willingness to travel at least 35% for client visits, trade shows, and industry events.

Benefits

  • Base salary of CAD $85,000–$100,000.
  • Variable bonus of up to 50% of base salary.
  • Company equity.
  • Accelerator program with additional above-target performance compensation.
  • Gas reimbursement.
  • Remote work based in Canada.
  • Reasonable accommodations for candidates and employees with disabilities.

Interested in this position?

Apply directly on the company website

Apply Now

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