Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Develop and execute full-funnel B2B marketing strategies that drive qualified pipeline and revenue.
  • Build scalable inbound and outbound demand generation programs across multiple channels.
  • Increase MQLs, SQLs, and overall pipeline contribution.
  • Optimize lead quality and conversion throughout the customer journey.
  • Plan, launch, and optimize paid campaigns across LinkedIn Ads, Google Ads, and Meta Ads.
  • Monitor and improve CPL, CAC, ROAS, and conversion rates.
  • Conduct ongoing A/B testing of audiences, creatives, messaging, and landing pages.
  • Support SEO strategy through keyword research, content planning, and search intent optimization.
  • Manage marketing operations using HubSpot or similar CRM platforms, including nurturing, scoring, and automation.
  • Partner with Sales and leadership to align initiatives with revenue goals and present performance insights.

Requirements

  • 5+ years of experience in B2B digital marketing, growth marketing, or demand generation.
  • Proven success driving pipeline growth, qualified leads, and revenue impact.
  • Hands-on experience with LinkedIn Ads, Google Ads, Meta Ads, and HubSpot or similar CRM platforms.
  • Experience managing multi-channel demand generation campaigns.
  • Strong analytical skills with experience measuring campaign performance and ROI.
  • Excellent written and verbal English communication skills.
  • Experience in SaaS, agency, or service-based businesses (preferred).
  • Experience with outbound marketing and sales enablement initiatives (preferred).
  • Previous leadership or team mentoring experience (preferred).
  • Strong understanding of B2B attribution, funnel optimization, CRO, and marketing analytics and reporting (preferred).

Benefits

  • Remote full-time position.
  • Location flexibility for candidates based in Pakistan.
  • Working hours aligned to U.S. business hours (EST).
  • Opportunity to work on a high-impact, revenue-focused growth role.

Interested in this position?

Apply directly on the company website

Apply Now

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