Director of Acquisition Marketing

3 hours, 21 minutes ago
Full-time
Executive
Marketing and Growth
Who Gives A Crap

Who Gives A Crap

Who Gives A Crap is a socially conscious company that sells eco-friendly toilet paper, paper towels, and tissues. They donate 50% of their profits to help build toilets in developing countries, aiming to improve sanitation and access to clean water. Wi...

Paper & Forest Products
51-250
Founded 2010

Description

  • Own the global acquisition strategy and performance across markets and channels.
  • Drive sustainable, profitable new customer growth through data-led performance marketing.
  • Connect brand, media and creative insights to improve acquisition outcomes.
  • Partner with Marketing Analytics to use incrementality testing, MMM and experimentation findings in decision-making.
  • Review channel, audience and campaign performance and reallocate budgets to improve returns.
  • Identify and scale winning creative concepts, formats and messages through structured testing.
  • Build and maintain the global acquisition roadmap, reporting, systems and operating rhythms.
  • Lead, coach and develop the Acquisition Marketing team.
  • Evaluate new acquisition opportunities across paid, organic, retention and re-engagement efforts.
  • Collaborate with cross-functional teams including Growth, Creative, Commercial, Finance, Product and Data.

Requirements

  • Deep, hands-on experience in performance marketing, especially biddable media.
  • Strong experience with Meta and Google, including media planning, buying, audience strategy, bidding and optimisation.
  • Fluency in incrementality, experimentation and Marketing Mix Modelling.
  • Commercial mindset with the ability to evaluate Gross Margin, Contribution Margin, Customer Lifetime Value, CPA and ROAS.
  • Experience building or growing a high-performing acquisition or growth marketing team.
  • Experience working across global and local teams in an in-house or agency environment, preferably both.
  • Ability to move between strategy and platform setup/execution.
  • Strong relationship-building skills across multiple functions and stakeholders.
  • Comfort partnering with creative teams to improve acquisition creative performance.
  • Experience in agency and client-side environments is highly valued.

Benefits

  • Remote Australia-based position.
  • Competitive, market-informed salary.
  • Meaningful healthcare support for team members around the world.
  • Generous paid leave.
  • Tailored learning and development opportunities.
  • Free toilet paper.

Interested in this position?

Apply directly on the company website

Apply Now

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