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Senior Paid Marketing Strategist

1 month, 3 weeks ago
Spain, United Kingdom, Germany, Ireland, Netherlands, Portugal
Senior
Digital Marketing Manager
Marketing and Growth
HubSpot TikTok
Apply Now
Typeform

Typeform

Typeform is a user-friendly platform for creating interactive forms and surveys with no coding required. It offers templates for quizzes, feedback, lead generation, and more, ensuring a positive user experience on any device.

Internet Software & Services
251-1K
Founded 2012
$187M raised
View All Jobs 4

Description

  • Own the strategy and day-to-day performance of paid social and display channels including TikTok, YouTube, Google Performance Max and Uber Ads.
  • Build a multichannel acquisition strategy to reduce reliance on paid search and uncover new efficient growth opportunities.
  • Manage six-figure monthly media budgets using customer acquisition, revenue, CAC and LTV to CAC performance.
  • Build, launch and optimize campaigns that drive signups and new paid customers.
  • Partner with copywriters and designers to turn creative concepts into paid campaigns.
  • Run A/B tests across creative, copy, landing pages, placements, audiences and bidding strategies.
  • Test new channels such as audio and CTV.
  • Own paid marketing measurement, including Marketing Mix Modeling, incrementality studies and alternative frameworks.
  • Design experiments to measure incremental impact beyond traditional attribution.
  • Work with Tracking and Data teams to improve measurement capabilities and share insights across the business.

Requirements

  • Around 6+ years of hands-on and strategic experience in performance marketing and media buying.
  • Strong experience managing paid social and video channels, ideally including TikTok, YouTube and Meta.
  • Experience owning campaigns from creative brief through implementation, optimization and measurement.
  • Track record of managing six-figure budgets and delivering efficient performance.
  • Experience with MMM, incrementality testing or other measurement methods beyond traditional attribution.
  • Strong analytical skills with confidence working across campaign performance, conversion funnels, CAC and LTV.
  • Strong understanding of digital measurement, including tagging, attribution and incrementality.
  • Experience developing creative and UGC assets for paid social channels.
  • Ability to balance creative thinking with strong commercial judgment.
  • Confidence working across teams and influencing partners in Creative, Product Marketing, Data and Finance.
  • Comfort operating with uncertainty and iterating based on results.
  • Experience in SaaS or B2B lead generation, sales technology or marketing technology is a plus.
  • Experience managing external agencies or digital production partners is a plus.
  • Experience with ad servers and campaign trafficking is a plus.

Interested in this position?

Apply directly on the company website

Apply Now

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