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Direct Response Manager

1 month, 4 weeks ago
United States
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Asana CRM Email Marketing Salesforce WordPress
Apply Now
KIND

KIND

KIND is a leading national organization that protects the rights of refugee and immigrant children in the U.S., providing legal representation and advocating for policy changes to ensure children's protection throughout their migration journey.

Diversified Consumer Services
251-1K
Founded 2009
$9M raised
View All Jobs 2

Description

  • Lead the planning and implementation of a comprehensive direct response fundraising and engagement program.
  • Develop and manage campaigns for donor cultivation, renewal, solicitation, acquisition, stewardship, monthly giving, and digital advocacy.
  • Collaborate with a marketing agency and external vendors to execute multi-channel fundraising efforts.
  • Review and approve emails, donation pages, and digital collateral before launch to ensure quality and accuracy.
  • Coordinate with leadership and major gifts officers to identify and hand off qualified donors.
  • Partner with the individual giving team to develop email marketing plans that support team objectives.
  • Oversee audits and updates of evergreen digital fundraising content to improve user experience and messaging relevance.
  • Manage cross-departmental content review and approval processes, including tracking in Asana.
  • Track, evaluate, and optimize campaign performance and engagement metrics.
  • Analyze data to inform real-time decisions and long-term donor growth strategies.
  • Provide input on budgets and review vendor invoices.

Requirements

  • Bachelor’s degree required.
  • Minimum 5 years of experience in direct response fundraising at a nonprofit or marketing agency.
  • Fluency in English required.
  • Experience with rapid response, email marketing, list building, writing/editing, and multi-channel donor experiences.
  • Data-driven decision-maker with experience using analytics to guide strategy.
  • Prior experience with CRMs, donation processing platforms, advocacy platforms, and email marketing platforms.
  • Experience with Salesforce, Engaging Networks, and WordPress preferred.
  • Strong interpersonal, verbal, written, and diplomatic communication skills.
  • Highly organized with strong time management, prioritization, and follow-through.
  • Proven ability to drive results and meet ambitious goals.
  • Ability to work flexibly and respond in fast-paced, high-pressure environments.
  • Working knowledge of Microsoft Office Suite, including Teams and Excel.
  • Ability to collaborate, multitask, and manage multiple priorities in a remote environment preferred.
  • Commitment to wellbeing and work-life balance.
  • Passion for KIND’s mission.

Benefits

  • Medical, dental, and vision insurance, with KIND paying 100% of the employee-only premium for one medical plan option plus dental and vision.
  • Pre-tax flexible spending accounts for medical and dependent care.
  • Pre-tax transit and parking spending accounts.
  • Employer-paid life insurance and accidental death and dismemberment insurance.
  • Employer-paid short- and long-term disability insurance.
  • Wellness support including mindfulness and wellness trainings, wellness platforms, employee assistance, resilience programs, and time away activities.
  • Remote position based anywhere in the U.S.

Interested in this position?

Apply directly on the company website

Apply Now

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