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Performance Marketing Specialist

12 hours, 15 minutes ago
Mexico, Brazil, Colombia, Costa Rica
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
CRM Digital Marketing Facebook Ads Google Ads Google Analytics Google Tag Manager HubSpot LinkedIn Ads Salesforce
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 354

Description

  • Build, launch, manage, and scale paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
  • Manage campaign budgets, bids, targeting, placements, audiences, messaging, and creative structures.
  • Monitor and optimize ROAS, CPA, CPL, CTR, conversion rates, budget efficiency, and campaign scalability.
  • Plan and execute A/B tests for creatives, copy, audiences, landing pages, offers, and bidding strategies.
  • Maintain conversion tracking and attribution using Google Analytics, Google Tag Manager, and advertising dashboards.
  • Analyze acquisition funnels, identify drop-offs, troubleshoot tracking issues, and recommend conversion improvements.
  • Prepare weekly and monthly performance reports with actionable insights for stakeholders.
  • Collaborate with creative, content, marketing, and sales teams to improve ad assets, lead quality, and revenue outcomes.

Requirements

  • 3+ years of hands-on performance marketing or paid media experience.
  • Experience managing campaigns on Google Ads, Meta Ads, LinkedIn Ads, or similar platforms.
  • Strong knowledge of PPC, paid acquisition, conversion tracking, attribution, funnel optimization, and audience targeting.
  • Experience with Google Analytics, Google Tag Manager, and advertising platform analytics.
  • Demonstrated ability to improve ROAS, reduce CPA and CPL, optimize conversion rates, and scale successful campaigns.
  • Experience managing advertising budgets and multiple campaigns simultaneously.
  • Strong analytical, problem-solving, written, and verbal English communication skills.
  • Ability to work remotely during U.S. business hours.
  • Experience with lead generation and e-commerce campaigns (preferred).
  • Familiarity with HubSpot, Salesforce, Marketo, CRM platforms, marketing automation, lifecycle marketing, or audience segmentation; certifications and SaaS, agency, professional services, or startup experience are preferred.

Benefits

  • Fully remote work environment.
  • Work across Google, Meta, LinkedIn, and other major advertising platforms.
  • Direct impact on leads, customers, and revenue.
  • Opportunities to test and scale new acquisition strategies.
  • Potential career progression into senior performance marketing, paid media management, growth marketing, or leadership roles.

Interested in this position?

Apply directly on the company website

Apply Now

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