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Performance Marketing Manager

2 hours, 57 minutes ago
Mexico, Brazil, Colombia, Costa Rica
Full-time
Mid Level
Digital Marketing Manager
Marketing and Growth
Facebook Ads Google Ads Google Tag Manager HubSpot LinkedIn Ads Salesforce TikTok
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 496

Description

  • Build, launch, and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok, Reddit, and X.
  • Develop full-funnel B2B lead generation strategies that support pipeline and revenue growth.
  • Own campaign setup, including account structure, audience targeting, conversion tracking, and creative direction.
  • Write, test, and refine ad copy and creatives to improve campaign performance.
  • Align messaging across paid media, landing pages, and content funnels.
  • Monitor campaign performance daily and proactively optimize for CTR, CPC, CPL, CPA, ROAS, and conversion rates.
  • Run structured A/B tests on creatives, headlines, audiences, bidding strategies, and landing pages.
  • Identify and scale profitable acquisition channels while staying current on platform, attribution, and privacy changes.
  • Track and report performance using GA4, GTM, platform dashboards, and attribution data.
  • Partner with marketing, sales, content, and design teams to improve creative, messaging, and growth initiatives.

Requirements

  • 3+ years of hands-on experience in performance marketing or paid media.
  • Proven experience managing Google Ads, Meta Ads, and LinkedIn Ads.
  • Strong background in B2B lead generation.
  • Deep understanding of PPC strategy, audience targeting, retargeting, funnel optimization, and attribution models.
  • Advanced experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking setup.
  • Ability to independently build campaigns, launch tracking, optimize performance, and report results.
  • Strong ad copywriting and testing skills.
  • Experience with HubSpot, Salesforce, or Marketo is preferred.
  • Experience managing multiple accounts and large advertising budgets is preferred.
  • Google Ads or Meta Ads certifications are preferred.
  • Familiarity with Canva, Adobe Creative Suite, or CRO tools is preferred.

Benefits

  • Remote, full-time role with U.S. time zone working hours.
  • Full ownership of paid acquisition strategy and performance.
  • Opportunity to scale campaigns across multiple platforms.
  • High-impact, performance-driven marketing environment.
  • Strong focus on testing, experimentation, and measurable growth.
  • Career growth potential into Growth Marketing Lead, Head of Paid Media, Demand Generation Manager, or VP of Growth.

Interested in this position?

Apply directly on the company website

Apply Now

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