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Email Marketing Specialist

4 hours, 32 minutes ago
Kenya, South Africa
Full-time
Junior
Email Marketing Manager
Marketing and Growth
Copywriting CSS DNS Email Marketing Google Analytics HTML HubSpot Looker Mailchimp Salesforce
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Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 376

Description

  • Build, launch, QA, and manage email campaigns using platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
  • Write subject lines, email copy, calls-to-action, and responsive email templates aligned with brand guidelines.
  • Segment and maintain databases of 20,000–200,000+ contacts using lifecycle, engagement, persona, geographic, and behavioral data.
  • Build and optimize nurture sequences, drip campaigns, onboarding workflows, behavioral automations, abandoned-cart flows, and re-engagement campaigns.
  • Monitor sender reputation, inbox placement, bounce rates, spam complaints, authentication, and overall deliverability.
  • Configure and troubleshoot SPF, DKIM, DNS, suppression lists, and related deliverability requirements.
  • Develop A/B tests for subject lines, copy, CTAs, send times, layouts, offers, messaging, and audience segments.
  • Track campaign KPIs and create reports using ESP analytics, Google Analytics, CRM reporting, Looker, Excel, and Google Sheets.
  • Translate performance data into optimization recommendations for leadership and marketing stakeholders.
  • Ensure campaigns comply with CAN-SPAM, GDPR, CCPA, and email permission best practices.

Requirements

  • 2+ years of professional email marketing experience.
  • Hands-on experience with at least one major ESP, including HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
  • Strong knowledge of email automation, segmentation, lead nurturing, lifecycle campaigns, and list management.
  • Experience building automated email workflows and analyzing campaign performance.
  • Basic HTML/CSS skills for email template customization.
  • Advanced Excel or Google Sheets skills, including pivot tables, VLOOKUP, reporting, and data segmentation.
  • Strong copywriting, written English, attention to detail, and campaign QA skills.
  • Ability to manage multiple campaigns, workflows, and deadlines simultaneously.
  • Experience managing email databases of 50,000+ contacts preferred.
  • Experience with Litmus, GlockApps, Postmark, SPF, DKIM, DNS, sender authentication, CRM integrations, revenue attribution, or funnel reporting preferred.
  • Experience in SaaS, e-commerce, professional services, or B2B marketing preferred.
  • Availability during U.S. client business hours, with flexibility for campaign launches and reporting deadlines.
  • Completion of a Spark Hire one-way video interview may be required.

Benefits

  • Full-time, fully remote position.
  • Flexible scheduling around campaign launches and reporting deadlines.
  • Growth opportunities in lifecycle marketing, marketing automation, CRM marketing, growth marketing, and marketing operations.
  • Hands-on exposure to leading email platforms, analytics, automation, and deliverability strategy.
  • Direct impact on engagement, pipeline, retention, and revenue.

Interested in this position?

Apply directly on the company website

Apply Now

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