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Customer Marketing Programs Manager

4 hours, 46 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Project and Program Management
Apply Now
ChargePoint

ChargePoint

ChargePoint is the world's largest network of electric vehicle charging stations, providing premium EV charging solutions and leading the way in electric mobility since 2007.

Electric Utilities
1K-5K
Founded 2007
View All Jobs 3

Description

  • Own customer communications, including newsletters, product updates, success stories, event communications, and announcements.
  • Develop and execute lifecycle programs supporting onboarding, adoption, renewal, retention, and expansion.
  • Drive customer engagement around events, conferences, and partner activations.
  • Build and manage Customer Advisory Boards, user groups, and strategic engagement forums.
  • Partner with Customer Success and Sales to identify upsell, cross-sell, and expansion opportunities.
  • Create targeted campaigns and promotions that support customer value and growth objectives.
  • Build and govern a customer reference library, including testimonials, videos, speaking opportunities, and usage guidelines.
  • Lead customer case studies from concept through production and distribution.
  • Collaborate with Product Marketing and Communications/PR to develop customer proof points and aligned messaging.
  • Measure engagement and business outcomes, using insights to improve programs and leveraging AI tools such as Claude and Canva.

Requirements

  • At least 5 years of experience in B2B customer marketing, lifecycle marketing, customer advocacy, or a related function.
  • Bachelor’s degree or equivalent practical experience.
  • Experience building customer marketing, lifecycle, retention, or advocacy programs.
  • Experience executing scalable marketing programs and measuring performance.
  • Strong written, verbal, project management, and program management skills.
  • Experience creating case studies, testimonials, customer videos, or related advocacy content.
  • Ability to collaborate effectively across multiple cross-functional teams.
  • Ability to work independently in fast-paced, evolving environments.
  • Experience using AI tools for content development, analysis, and program execution.
  • Data-oriented approach to evaluating outcomes and making recommendations.
  • Experience in infrastructure, technology, energy, or related industries preferred.

Benefits

  • US-remote work location.
  • Base salary of $125,217–$165,600 per year, adjusted based on work location.
  • Eligibility for annual merit-based RSU grants.
  • Health, dental, and vision insurance.
  • 401(k) plan and paid time off.
  • Parental leave, life and disability insurance, and wellness resources.

Interested in this position?

Apply directly on the company website

Apply Now

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