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Director of Consumer Marketing

5 hours, 24 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Email Marketing
Apply Now
Addition Wealth

Addition Wealth

Addition Wealth provides a holistic financial wellness platform that offers personalized financial insights and unlimited access to certified financial advisors, empowering employees to make informed financial decisions with confidence.

Capital Markets
11-50
$4M raised
View All Jobs 11

Description

  • Own ongoing end-user engagement across email, direct mail, and other lifecycle channels.
  • Plan, launch, and analyze consumer marketing campaigns from strategy through post-campaign reporting.
  • Partner with Product on go-to-market initiatives, including positioning, messaging, and launch plans.
  • Build and manage onboarding, activation, retention, and re-engagement programs.
  • Develop and test offline tactics within an integrated engagement strategy.
  • Segment and target users based on behavior, product usage, and lifecycle stage.
  • Report campaign performance, engagement metrics, and program impact to the CMO.
  • Continuously test and optimize marketing tactics to improve engagement and retention.
  • Collaborate with Client Success and partners to align communications with white-label brand requirements.

Requirements

  • 5–8 years of consumer or product marketing experience, ideally in fintech, financial services, or consumer technology.
  • Experience planning and executing multi-channel campaigns.
  • Expertise using data to drive engagement and conversion.
  • Experience with AI and modern marketing tools.
  • Strong analytical skills, including defining metrics, reporting performance, and guiding decisions with data.
  • Excellent written communication skills and ability to create and edit consumer-facing copy.
  • Experience with direct mail or other offline/owned channels preferred.
  • Experience marketing to end users in a white-label or B2B2C model preferred.
  • Ability to work cross-functionally with Product, Growth, and Client Success.
  • Resourceful, ownership-driven builder comfortable in a lean, high-ownership environment.

Benefits

  • Competitive salary and equity compensation.
  • 401(k) with employer match.
  • Work from anywhere.
  • Health insurance and wellness benefits.
  • Generous parental leave.
  • Unlimited vacation.
  • Company offsites.
  • Unlimited access to financial professionals.

Interested in this position?

Apply directly on the company website

Apply Now

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