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Digital Marketing Manager

6 hours, 29 minutes ago
Mexico, Argentina, Brazil, Colombia, Costa Rica
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Content Marketing CRM Digital Marketing Email Marketing Facebook Ads Google Ads Google Analytics HubSpot LinkedIn Ads Microservices Salesforce SEO Social Media Marketing
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 656

Description

  • Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals.
  • Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion.
  • Partner with leadership and sales teams to align marketing initiatives with revenue objectives.
  • Build, manage, and mentor marketing resources, agencies, or contractors as needed.
  • Lead and optimize multi-channel campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content.
  • Manage marketing budgets and allocate spend strategically to maximize ROI and efficiency.
  • Track, analyze, and report on campaign performance metrics, including CAC, CPL, ROAS, conversion rates, MQLs, SQLs, and revenue attribution.
  • Build dashboards and reports using tools such as HubSpot, Google Analytics, and Looker Studio.
  • Use data-driven insights to refine targeting, messaging, budget allocation, and overall campaign strategy.
  • Collaborate with content, design, technical, operations, and product teams to ensure cohesive execution across channels and business priorities.

Requirements

  • Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager.
  • Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels.
  • Strong understanding of modern B2B marketing tools and platforms, including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems.
  • Experience balancing strategic planning with hands-on execution.
  • Strong analytical mindset with experience interpreting performance data and optimizing campaigns.
  • Excellent leadership, communication, and project management skills.
  • Experience leading marketing functions in B2B service-based, SaaS, or professional industries is preferred.
  • Background in account-based marketing (ABM) or performance-driven demand generation is preferred.
  • Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo is preferred.
  • Experience managing cross-functional marketing teams or external agencies is preferred.

Benefits

  • Full-time remote role.
  • Working hours aligned to U.S. Eastern Time (EST).
  • Opportunity to own the full marketing funnel and contribute directly to pipeline growth and revenue impact.
  • Chance to work in a fast-paced, high-growth environment with strategic ownership.
  • Opportunity to collaborate closely with leadership, sales, content, and product teams.

Interested in this position?

Apply directly on the company website

Apply Now

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